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The Rise of Nano Influencers

Influencer Intelligence

Described as a ‘social media user with between 1,000 and 5,000 followers’, nano influencers are the newest inductees to hit the influencer marketing arena. This survey-led report from Influencer Intelligence explores this new tier of talent in more depth, seeking to understand why nano influencers are quickly becoming the most popular segment for brand collaborations and what this means for the future of influencer marketing.

 

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