Digital advertising is changing. Discover why vanity metrics are harming your results, how changes to third-party cookies will impact your strategy, and why embracing website visitor identification technology can transform your business.
Lead Forensics is the global leader in website visitor identification. The software identifies previously anonymous website visitors and transforms your site into a reliable source of business revenue. Users are provided with the business name, contact details of key decision-makers and on-site visitor behavior. To see Lead Forensics in action on your own site, Book your free demo and trial today:httpsinfo.leadforensics.com/marketing-week/truth-about-digital-advertising-and-b2b-lead-generation/
Please also see our accompanying article: What the Phasing-out of Third-Party Cookies Means For B2B
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