Knowledge Bank


The Ultimate Guide to Customer Feedback



Customer feedback is the key differentiator for brands in the future. When it comes to customer feedback, the devil is in the details. At Usabilla, we’ve gathered over ten years of customer feedback experience and have mined the insights from our over six hundred enterprise clients like KLM, BMW, and Tommy Hilfiger.

In this guide, we’ll dive into the nitty-gritty behind what questions to ask your customers and users and when, why and how you can analyze their insights, as well as where acting on these insights makes the biggest impact on your organization. Through real-life examples, we’re excited to share with you the best customer feedback practices and principles.

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