Knowledge Bank


WEBINAR – The Work Behind the Wins: How Marketers Can Drive High Performance in Uncertain Times


Available On Demand

All marketers are driven by outcomes: whether it’s winning industry awards, doing best-in-class creative work, or overachieving on ROI. And in uncertain economic times, marketers are under even greater pressure to deliver.

But while those moments of ‘visible’ high performance are the most memorable, success starts a long time before you take your victory lap. Just as in sports, 20% of ‘glory’ is made possible by the 80% of preparation time. So what habits and behaviours do marketers actually need to nurture to succeed?

Using new research from Smartsheet, this VOD webinar draws insight from the world of elite sports to understand how marketers can drive high performance.

In this session, we explore:

  • What sporting leaders think about the drivers of performance
  • What ‘high performance’ looks like to Marketing Leaders
  • What hinders high performance
  • How to drive high-performance outcomes in your marketing teams                                                                                                                                                                                                                                                                                                                                   *We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email You can update your details and marketing preferences at any time by visiting your My Account page. 

Smartsheet VOD - The Work Behind the Wins: How Marketers Can Drive High Performance in Uncertain Times

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