Knowledge Bank


Thomas Cook Chief Digital and Marketing Officer speaks to UserTesting


UserTesting’s Espresso Webinar Series, is led by Director of EMEA Marketing, Amy Kelly, who welcomes Jo Migom, Chief Digital and Marketing Officer at Thomas Cook.

Jo has two decades of experience working in travel and eCommerce. Jo has delivered digital transformation at businesses including British Midland and Virgin where she was responsible for implementing new digital platforms and marketing strategies in the UK, USA, Russia, Saudi Arabia, and across Europe.

Over ten years at the Thomas Cook Group Jo was responsible for a variety of digital and customer-centred initiatives in Belgium before rolling out a new digital platform across the UK, Belgium, and the Netherlands that increased revenue by 60% and conversion by 40%. A key driver in that growth was moving from a ‘project led’ approach to a product/customer centred focus.

Download the webinar to hear exclusive insights into the relaunch of the Thomas Cook brand and how they used human insight to rediscover the market.


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