This report explores how successful manufacturers are digitally transforming to keep up with customers’ evolving behaviours and expectations.
Based on a quantitative study of 467 manufacturing executives in the UK and Germany conducted in Q3 2021, areas of focus include:
- Rate by which manufacturers are transforming business models and how they are transforming.
- Customer engagement channels that executives are focussed on today versus 12 months ago.
- Technologies types that manufacturers are investing in to support increasingly complex customer journeys
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