Knowledge Bank

Back

Top 10 analytics techniques for data-savvy marketers

Apteco

How To Crack The Code On Your Customers’ Behaviour

Marketing and detective work have more in common than you think. Both involve asking the right questions, making sense of clues, and searching for that ‘a-ha!’ moment.

Now, imagine being a detective without a magnifying glass – pretty challenging, right? For marketers, that magnifying glass is data analytics. It’s the tool that takes us beyond surface-level observations and into the intricate details of customer behaviour.

Our free eGuide shares 10 essential data analysis techniques you should have in your toolkit. We explore why each can help you reveal important things about your customers, and offer practical tips on how to get started.

Download ‘Top 10 analytics techniques for data-savvy marketers’ now to learn how you can unravel any marketing mystery.

*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email preferences@centaurmedia.com. You can update your details and marketing preferences at any time by visiting your My Account page. 

"*" indicates required fields

Information about how we use your data.

For details of we use the information you provide to us, please see our privacy policy

Information about how we may share your data with the sponsor of this content. This content is being provided to you on behalf of our sponsor. By clicking 'Submit', we may make available your name, job title, company and email address to this sponsor. It is in our and our sponsors' legitimate business interests to share this data with the sponsor: it allows us to attract the most appropriate sponsor for the content and to facilitate business-to-business communication between our sponsor and you. Our sponsor may contact you about their products and services.

Alternative means of accessing this content. If you would prefer not to have your data shared with our sponsor, please send a stamped addressed envelope to Marketing Week – Client Services, Floor M, 10 York Road, London SE1 7ND and we will send you a copy of the content. In this case we may still let the sponsor know what company you are from, but we will not provide your personal details.