Knowledge Bank


Understanding what Brits want from Promotions


In the face of great change in Brits’ lifestyles, new research from partnerships and rewards agency Mando-Connect and YouGov explores what Brits want from promotions.

In this new research, you will learn:
• What percentage of Brits take part in promotions and how that varies by factors such as demographics, income, sector and type
• What Brits think and feel about promotions, including what motivates them to take part (and what stops them)
• What promotional mechanics and rewards are most desired
• What future participation looks like
• What impact promotions can have on the brands and businesses that run them

80% of Brits believe promotions are a great way to reward customers and 70% think that all brands should offer them. This new research could be the key to getting promotions right for your brand.

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