Knowledge Bank


Unlocking Direct-to-Consumer Relationships in CPG.

Cheetah Digital

CPG brands don’t know their customers. Or rather, they might know who their customers are, but the brand doesn’t have any supporting details.

The modern CPG brand is awash with data, but it’s fragmented from all manner of sources and housed in disparate silos. Their products touch consumers’ lives every day, but the customer’s relationship is often with the third-party retailer, not the brand. They have millions of loyal customers, they just don’t have a scalable way of communicating and connecting with them.

In this e-book you will learn how to:

  • Get to grips with data and create a single customer view
  • Deliver interactive experiences that collect the opt-ins and preferences to power truly personalized marketing
  • Engage with customers on every digital channel and deploy contextually relevant offers at scale
  • Own the customer journey and increase lifetime value


*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email You can update your details and marketing preferences at any time by visiting your My Account page. 

  • Information about how we use your data.

    For details of we use the information you provide to us, please see our privacy policy

    Information about how we may share your data with the sponsor of this content. This content is being provided to you on behalf of our sponsor. By clicking 'Submit', we may make available your name, job title, company and email address to this sponsor. It is in our and our sponsors' legitimate business interests to share this data with the sponsor: it allows us to attract the most appropriate sponsor for the content and to facilitate business-to-business communication between our sponsor and you. Our sponsor may contact you about their products and services.

    Alternative means of accessing this content. If you would prefer not to have your data shared with our sponsor, please send a stamped addressed envelope to Marketing Week – Client Services, Floor M, 10 York Road, London SE1 7ND and we will send you a copy of the content. In this case we may still let the sponsor know what company you are from, but we will not provide your personal details.