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Visible results: Building the business case for ROI-driven visual marketing

Shutterstock

In this report Marketing Week, Creative Review and Shutterstock have joined forces to investigate marketers’ and creatives’ attitudes towards visual marketing assets such as images and videos, their role in effective marketing, and the efforts being made to demonstrate the return on investment they deliver. In doing so we have discovered that, in the absence of a convincing link financial metrics, marketers and creatives fall back on engagement as their key measure of success.

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