Knowledge Bank


What are British grocery shoppers hungry for in 2021?


What impact has the coronavirus pandemic had on British consumers’ grocery shopping habits? How has it changed attitudes and beliefs about food? And where are our diets headed as we move towards recovery?

We answer these questions through in-depth research with 1,000 UK consumers, giving F&B brands invaluable insight for their forward planning. The data uncovers a variety of themes, including increased environmental awareness, a desire to make diets healthier and an ever-growing interest in plant-based nutrition.

Comparing data from our 2019 and 2020 F&B reports, we’re able to see interesting changes in meat consumption and alcohol consumption. Meanwhile, there are shifts in consumer spending as household incomes decrease and grocery spending goes up, resulting in a variety of winning and losing categories.

In addition to short-term behaviour changes, we’ll explore the behaviours that look set to stick around (like online grocery shopping). And we’ll see how the pandemic has opened up new opportunities for brands and retailers, with Brits looking for new ways to cook, eat and shop. So, sit down, make yourself comfortable and get ready to tuck into the very freshest F&B industry data.

*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email You can update your details and marketing preferences at any time by visiting your My Account page.

  • Information about how we use your data.

    For details of we use the information you provide to us, please see our privacy policy

    Information about how we may share your data with the sponsor of this content. This content is being provided to you on behalf of our sponsor. By clicking 'Submit', we may make available your name, job title, company and email address to this sponsor. It is in our and our sponsors' legitimate business interests to share this data with the sponsor: it allows us to attract the most appropriate sponsor for the content and to facilitate business-to-business communication between our sponsor and you. Our sponsor may contact you about their products and services.

    Alternative means of accessing this content. If you would prefer not to have your data shared with our sponsor, please send a stamped addressed envelope to Marketing Week – Client Services, Floor M, 10 York Road, London SE1 7ND and we will send you a copy of the content. In this case we may still let the sponsor know what company you are from, but we will not provide your personal details.