Early in 2020, the world was thrown into a state of uncertainty following the outbreak of COVID-19 (coronavirus). Nationwide lockdowns forced many brands to pause campaigns and cancel major events, raising a number of difficult questions for businesses about how best to proceed with their marketing strategies. This whitepaper from Influencer Intelligence discusses the change in consumer content consumption and the impact of this shift on influencer marketing. It also explores the need for brands to show humanity during this crucial time and suggests how they can better connect with their customer base through meaningful influencer partnerships.
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