The ‘Where governance meets experience: The future of healthcare’ report, produced by Econsultancy in collaboration with Tealium, is based on a survey of 247 European healthcare executives responsible for their organisation’s marketing data and technology.
The study examines how healthcare organisations address the demand for more seamless interactions. In addition, it illustrates the increasing need for firms to rethink their technology foundations to exploit customer data better and drive competitive advantage.
*We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email firstname.lastname@example.org. You can update your details and marketing preferences at any time by visiting your My Account page.