Knowledge Bank


Winning Hearts and Minds: How to Increase MarTech User Adoption


User adoption is critical to the success of any MarTech roll out. It is natural for people to be resistant to change – it often represents uncertainty and extra work – but it is important to get them on-side and engaged with your new technology. After all, the success of your system depends on the people who use it. Effective communication is key to reduce anxiety and increase engagement.

Within this Ebook you’ll receive a detailed, downloadable communications plan as well as all the practical advice you’ll need. We talk about how to get management buy-in, handle negative influencers, gaining insights through user testing, onboarding techniques and how to keep up momentum.

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