One of the biggest challenges for senior marketers today is to understand and execute a personalised user experience across multiple channels and media. Achieving this in practice is problematic as marketing has become fast-paced and agile, yet data platform projects are still long and cumbersome, with customer and business benefits not delivered until the end of the programme.

In this paper, discover how to build the foundation for a people-focussed customer strategy, the key capabilities of an audience data hub and how Rapid Audience Layer (RAL), a cloud-based, data management solution can help your organisation at various development stages.

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