Social media spending will rise by 62% in the next five years, yet 44% of executives are concerned about social media ROI. How can you close the gap and maximize returns? This exclusive report, sponsored by Meltwater, provides a blueprint to fully capitalize on social media investments and help your business get real ROI.
This report covers:
- How to expand brand awareness and activities on social media
- Strategies for diving deeper into social media’s capabilities in both research and direct customer engagement
- How to use data and analytics to both understand customers and measure social media impact and performance gaps
Interested in learning more? Fill out the form to receive your copy of Harvard Business Review Social Media Report.
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