In the marketing world, there’s a new trend sweeping across sectors: the micro partnership. But what exactly is a micro partnership?
Learn why you need to be able to demonstrate success on influence and celebrity-led campaigns.
With the marketing landscape evolving at pace, marketing leaders must never stop learning if they want to still be at the top of their game in years to come.
Next plans to more than double its digital advertising spend while cutting investment in print, TV and direct mail by 50% as online becomes an increasingly important part of its business.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The British Council’s global marketing director Hilary Cross explains why shaking up the organisation to establish international brand awareness is more important now than ever.
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