Learn about the nightmare scenarios driving customers away from your brand — and how you can prevent them.
Although marketers have more data than ever before to help with their decision making, understanding what is really working is still a challenge that is often overlooked in favour of management via vanity metrics.
The International Alliance for Responsible Drinking (IARD) has pledged to improve targeted social media advertising to prevent alcohol ads reaching the wrong audience.
Join Marketing Week and marketers from top brands as we examine how and where technology adds most value, and why companies shouldn’t get too far ahead of their customers.
Tesco’s is positioning Jack’s around Britishness and being the “cheapest in town” as it shakes off concerns its new discount chain could cannibalise its own sales.
Shock tactics can work but BrewDog’s failure proves that you should steer clear of societal issues unless they fit with your brand’s positioning.
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