Learn about the nightmare scenarios driving customers away from your brand — and how you can prevent them.
Although marketers have more data than ever before to help with their decision making, understanding what is really working is still a challenge that is often overlooked in favour of management via vanity metrics.
McDonald’s is bringing back its ‘Reindeer Ready’ campaign for the second year as it looks to remind customers of its role during the festive period.
As data explodes across all sectors, the role of analytics grows in importance, meaning marketers have a responsibility both to connect it to business outcomes and preserve consumer trust.
The big marketing news this week including the launch of John Lewis’s Christmas ad campaign, the impact the chief growth officer role has had at Coca-Cola and the number of brands that aren’t marketing influencer marketing posts as sponsored.
Lexus used data on 15 years of award-winning luxury campaigns, as well as information about the brand and human emotion to create a 60-second film that tells the story of a car that comes to life and will inevitably lead to questions about whether artificial intelligence can do the same creative job as humans.
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