Kraft appoints first dedicated marketing chief

Kraft Foods has appointed its first ever chief marketing officer….

Kraft Foods has appointed its first ever chief marketing officer.

The move follows the appointment of Irene Rosenfeld in June to head the beverages and food giant as chief executive officer, and sees Jeri Finard, previously executive vice-president global category development, become chief marketing officer in charge of the food company’s $1bn (£533,340) annual media budget.


Red Brick Road focuses on digital and direct marketing

Marketing Week

Red Brick Road is setting up a new standalone agency that will focus on digital and direct marketing. Paul Hammersley, chief executive of Red Brick Road, says it has outsourced some work for its two clients, Tesco and Heineken, to specialists in a variety of disciplines. However, the agency is keen to place this on […]

The experts’ views on mice and men will often go awry

Marketing Week

It takes an expert to defy common sense by asserting that advertising makes us fat or, as we were told last week, mice don’t like cheese. Some years ago, in the course of my journalistic duties, it was my misfortune to interview a sententious old boy, the type who sits at a corner bar stool, […]

Nutri-Tech targets health and weight-loss market

Marketing Week

Nutri-Tech, a Swedish food company, is launching a range of barley-based products aimed at the functional food and weight-loss market. The Aktiv Everyday brand will be launched in the UK later this month. The range, which includes a chocolate energy bar and a meal-replacement drink, contains Aktivated Barley, which is manufactured from raw organic barley […]


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