Kraft appoints first dedicated marketing chief

Kraft Foods has appointed its first ever chief marketing officer….

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Kraft Foods has appointed its first ever chief marketing officer.

The move follows the appointment of Irene Rosenfeld in June to head the beverages and food giant as chief executive officer, and sees Jeri Finard, previously executive vice-president global category development, become chief marketing officer in charge of the food company’s $1bn (£533,340) annual media budget.

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