Kraft chief calls for more leadership from Govt

Kraft Foods UK & Ireland president Nick Bunker is to call on the Government to show more leadership on the issues facing the food industry.

Speaking at a debate hosted today (10 September) by the Food and Drink Federation (FDF) to mark the launch of a report from the Institute for Manufacturing at the University of Cambridge, Bunker will call for the Government to work with industry to ensure the continued growth sector.

The report looks at the challenges facing the food and drinks industry and its future development.

Bunker, who is also chairman of the FDF’s Competitiveness Steering Group, is expected to say: “When you look at all the challenges we face, from the health of the nation to the health of the planet, it’s clear we can only respond effectively if we have a successful food manufacturing sector here in the UK.

See Kraft's VP of marketing Daryl Fielding appear at The Annual, Marketing Week’s new conference on 29 September 2010 www.theannual.co.uk
See Kraft’s VP of marketing Daryl Fielding appear at The Annual, Marketing Week’s new conference on 29 September 2010 www.theannual.co.uk

“But our success cannot, and should not, be taken for granted. We need more leadership from Government; the creation of genuine partnerships with the food sector; and a willingness on all sides to accelerate the good work that is already underway.”

The report follows proposals earlier this year from Health Secretary Andrew Lansley, to make food companies take a bigger part in funding social health campaigns such as Change4Life.

Simon Baldry, chief executive of Coca-Cola Enterprises will also speak at the FDF event.

For more information or to book your place at the Annual go to www.theannual.co.uk

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