The product features a portion of the cream chocolate cheese spread with a separate compartment of mini oat biscuits for dipping.
It will go on sale later this month and will be supported by Kraft’s wider £3.2m ‘‘Choccy Philly? Don’t Be Silly’ marketing push for both brands. The campaign stars Jennifer Saunders and includes TV, PR and in-store sampling.
Kraft claims the brand has achieved £6.5m in retail sales since it launched in February and expects full year sales to be £10m.
The food maker says the new product will appeal to consumers who want a sweet snack in the afternoon.
It adds: “We believe we’ve created a fantastic, convenient version of an innovative product that has already captured the nation’s imagination and tastebuds. It’s a substantial snack that’s ideal for those afternoon occasions when only a sweet treat do.”