Kraft to poach ex-Cadbury Europe president

Cadbury’s former European president Tamara Minick-Scokalo is reportedly joining Kraft Foods Europe as head of European confectionery.

Terrys chocolate orange
Terrys chocolate orange

Minick-Scokalo left Cadbury after just six months in the top job amid an overhaul of the confectioner’s senior European team, in July last year.

She is a former Procter & Gamble marketer and also held top roles at US wine maker E&J Gallo, then Elizabeth Arden. Reports suggest she will join Kraft on 1 March.

Kraft Foods sealed its takeover of Cadbury, after over 70% of shareholders in the UK’s largest confectioner voted in favour of the deal, on Tuesday (2 February). It says it will now take a “best of both” approach to marketing.

Kraft Foods Europe recently recruited Daryl Fielding, the former Ogilvy & Mather executive and prime architect of the Dove Real Women campaign, as its vice-president of marketing. The two are likely to work together on marketing Cadbury’s products, along with executives from the former British confectioner.

Yesterday (3 February), Cadbury’s former chairman Roger Carr, chief executive Todd Stitzer and chief financial officer Andrew Bonfield, all confirmed they are to step down from their board positions. Carr is also stepping down as chairman.

Kraft declined to comment on the reports.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now