The campaign, created by DDB UK, aims to promote the breadth of products and services offered by the auto repair service and it continues with the strapline “Kwik-Fit. You’ll be amazed at what we do”.
The fitters are now shown using skills in other scenarios such as a bear pit or in CGI ’video game’ style.
One execution shows KITT, the Pontiac Trans Am from Knight Rider. In the ad KITT is in a Kwik-Fit centre having his brakes repaired but instead of his traditional human partner, played by David Hasselhoff, KITT is in the hands of Derek, who also advises him about Kwik-Fit’s free lifetime brakes guarantee.
The campaign first launched in 2008 with seven service centre based TV ads starring a bird tamer, hypnotist and ventriloquist fitters.