Kwik-Fit ad features Knight Rider car

Kwik-Fit’s latest television advertising campaign brings the Kwik-Fit fitters out of the service centre and features the KITT car from the television show Knight Rider.

The campaign, created by DDB UK, aims to promote the breadth of products and services offered by the auto repair service and it continues with the strapline “Kwik-Fit. You’ll be amazed at what we do”.

The fitters are now shown using skills in other scenarios such as a bear pit or in CGI ’video game’ style.

One execution shows KITT, the Pontiac Trans Am from Knight Rider. In the ad KITT is in a Kwik-Fit centre having his brakes repaired but instead of his traditional human partner, played by David Hasselhoff, KITT is in the hands of Derek, who also advises him about Kwik-Fit’s free lifetime brakes guarantee.

The campaign first launched in 2008 with seven service centre based TV ads starring a bird tamer, hypnotist and ventriloquist fitters.


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