Kwik Fit hires agency man for key post

Kwik Fit is appointing the account director behind its “You can’t get better than a Kwik Fit fitter” strategy to run its marketing department.

Paul Yole, who developed the strategy while working at Hall Advertising (until 1986), is taking the role of marketing director for Great Britain.

He replaces group director of marketing Peter Holmes, who has been promoted to managing director. Holmes’ position as board level group marketing director will not be replaced.

Yole has worked for the past nine years in Western Australia, where he was managing director of advertising agency Bowtell Clarke & Yole.

Kwik Fit’s rivals include Ford’s “Fast Fit”and Montinex, owner of Charlie Brown’s autocentres.

Recommended

Adapting to new client strategies

Marketing Week

It is one thing for an advertising agency to win an account, another to hang on to the business when the client decides a change of direction is needed. The financial constraints of the Nineties are imposing harsher conditions on agencies and clients alike. In a series of articles, Marketing Week, looks at the implications […]

Return of the Green giant

Marketing Week

Depending on who you believe, the Green movement is either regrouping for another blistering attack on Britain’s less-than-ethically minded manufacturers or it is suffering the worst decline in popularity since Mussolini was strung up by his former supporters. In poll after poll, consumers express the view that yes, they do still care about fair trading […]

Comments

    Leave a comment