The campaign emphasises La Senza’s design and fit and uses the strapline “Fabulously Fitted”.
The campaign includes outdoor ads, bus supersides, press ads in women’s titles such as Condé Nast’s Glamour and IPC Media’s Look magazine and digital outdoor ads in Westfield shopping centre in West London.
Lisa Bond, La Senza marketing and PR director says the campaign “reflects the playful and stylish element of the brand.”
The ads feature models wearing La Senza’s latest lingerie and swimwear collections alongside “playful” taglines such as: “What? I’m not after anything…”
The campaign has been created by Euro RSCG London and launches nationwide on 24 May.
Strictly Come Dancing presenter Tess Daly fronted the lingerie chain’s Christmas advertising campaign, which took on a 1940s Hollywood theme.