Labour holds agency review before election

The Labour Party is reviewing its advertising ahead of the next General Election, which is widely predicted for May 1 next year. TBWALondon created the campaign for the 2005 election.

The review is in early stages and it is understood CHI & Parners, Abbott Mead Vickers.BBDO, Beattie McGuinness Bungay and Profero have already been spoken to. It is thought that Douglas Alexander, the Secretary of State for International Development, has been tasked with running the pitch and drawing up a shortlist of agencies.

Earlier this year Labour appointed Experian, the direct marketing agency, to manage its voter database for all campaigns.

TBWA’s 2005 campaign was a play on Saatchi & Saatchi’s Labour Isn’t Working campaign for the Conversative Party during the 1970s. It used the stapline “Britain is working” alongside positive images of the country.

An election does not need to be called until 2010 but new Prime Minister Gordon Brown is expected to call an election next year as opinion polls place the Labour Party up to seven points ahead of the Conservatives since he took over leadership of the party.

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