The Labour Party has withdrawn two election posters shown on its website that have been criticised as anti-Semitic. The posters, created by TBWA/London, depicted Opposition leader Michael Howard as a ‘Fagin’ figure and as a flying pig.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.