The Labour Party’s latest poster campaign has registered the best advertising awareness yet for the party, according to research by poster contractor Maiden Outdoor.
Maiden’s research found that 60 per cent of respondents saw the Enough is Enough or 22 Tory Tax Rises posters, which made up the campaign. However, only 50 per cent attributed the poster to the Party. This compares with just 47 per cent who remembered seeing the previous Same Old Tories, Same Old Lies poster and 41 per cent who correctly attributed it.
According to Maiden’s research, only 47 per cent of respondents liked the latest Labour posters. The previous campaign appealed to only 48 per cent. “These are excellent scores for Labour,” says Francis Goodwin, managing director of Maiden Roadside. “They are a lot higher than the scores for most poster advertising for commercial companies and brands.”
The survey, RSL Signpost, questioned 300 respondents within the M25. From next month, the survey will be extended to major cities across the UK and will question 725 respondents about recent campaigns.