Labour U-turn on mayor mailshots

Government ministers have signalled that they will allow free mailshots in the London mayoral elections, following a heavy defeat in the House of Lords on Tuesday night.

Candidates in General, European, Scottish, Welsh, Northern Ireland and European Elections are allowed one free mailshot, although they have to pay for the literature enclosed in it. Labour said these rules should not apply in London because the mailshot could cost up to £15m and it is only a “local” election.

Both arguments have been dismissed by the opposition, which believes the costs would be much lower, and that the mayoral elections are more important than council ones.

On Tuesday, the opposition parties defeated Labour in two votes by majorities of 65 and 63. They insisted they would continue to obstruct these two pieces of legislation until the Government agreed that candidates in the London mayoral elections be allowed free mailshots.

Environment Minister Lord Whitty said the Government would be “quite happy” to listen to compromise proposals, shortly before the Conservatives and Liberal Democrats united to vote down two pieces of legislation needed to allow the election to take place. An offer could be made to the opposition parties next week.

One suggested compromise would involve candidates being allowed free mailshots, but with all leaflets from different candidates being sent to London’s 5 million voters in the same envelope.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now