Lacoste unveils the polo shirt of the future

Lacoste has launched an online video that envisions a future where its polo shirts contain futuristic technology to mark the 80th anniversary of the clothing item.

https://www.youtube.com/watch?v=30lKLG6mzNk

The advert teases several possibilities for the polo shirt of the future such as being able to resize it with a simple tug or change its colour with a swipe across the alligator logo. Another scene shows a group of people riding bikes while their shirts glow neon-bright.

At the end of the film, viewers are invited to visit a campaign site where they can submit their own ideas for a futuristic polo shirt, with the most creative suggestions being featured online.

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