Ladbrokes to relaunch chain of 1,800 retail shops
Ladbrokes is to relaunch its chain of 1,800 retail shops. Geoff Howe Marketing Communications has been hired as a consultant.
Ladbrokes is to relaunch its chain of 1,800 retail shops. Geoff Howe Marketing Communications has been hired as a consultant.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.