The online casino is using the giveaway to encourage new players to join and is offering the players the free chips without needing to pay a deposit.
The marketing campaign includes a TV ad, created by M&C Saatchi which features a “thrill-seeking” hide and seek game with the Ladbrokes’ Lemur, which has appeared in previous TV ad campaigns.
It positions Ladbrokescasino.com as the online destination for gamers to “satisfy their needs for thrill and excitement”.
The campaign will also be supported through online display, pay per click and affiliate activity and an outdoor campaign with Clear Channel.
It is also supported by Ladbrokes’ sponsorship and advertising within Rugby League grounds.
Charlie Goodenough, head of marketing for Ladbrokescasino.com, says: “We’re welcoming new players to Ladbrokescasino.com, with the best casino offer by a mile. By offering £50 of free chips, we’re smashing any new customer promotion currently offered elsewhere, and giving these new players a fantastic opportunity to experience the thrill of casino gaming.”
The Hide and Seek campaign was launched in April last year after the Advertising Standards Authority banned its previous “quench your thrill buds” ad in January for “portraying gambling in a context of toughness and linking it to recklessness”. http://www.marketingweek.co.uk/news/ladbrokes-ad-uses-new-strapline-following-asa-ban/2065148.article