Land Rover pushes green credentials in press ads

Land Rover has run a series of full-page press ads outlining its green credentials. It comes just months after it revealed it would make sustainability a cornerstone of its marketing plans.

The ads explain the four different areas that the company is concentrating on to reduce its impact on the environment. They are developing environmentally friendly technology, sustainable manufacturing practices, offsetting new vehicles’ carbon emissions and donations to conservation and humanitarian projects.

Last year, Land Rover announced a shake-up of its marketing function, with brand communications director Julian Whitehead handed the role of director of sustainability and corporate social responsibility (MW August 16).

He describes his role as being about “about developing strategies that enable us to meet the environmental challenge. It’s also about making sure our marketing messages are appropriate to the way the market is moving.”

The brand, which only manufacturers 4×4 vehicles has drawn criticism from green groups despite its increased focus on CSR.

It has also been revealed that Land Rover is considering launching a battery-powered version of its compact Freelander 4×4 that will be 30% more economical than the present model.

Tata, the Indian conglomerate, has emerged as the front-runner in the £1bn race to buy Land Rover and sister brand Jaguar from current owner, Ford.


Xbox sales lift Microsoft revenues

Marketing Week

Microsoft has reported “strong” growth in the last quarter of 2007, with Xbox 360 sales up 70% on the previous year. The company says its positive results were additionally boosted by demand for its Windows Vista software. The company says the growth was driven by new “consumer focused offerings” during the quarter such as the […]

Will Mendelsohn be the final piece of the Karmarama jigsaw?

Marketing Week

Karmarama burst onto the advertising scene with the memorable Van den Puup campaign for Ikea, but in recent years the agency has made as many headlines for its management changes as anything else. The latest appointment is a move to rectify that. One of the advertising industry’s best-connected executives, Nicola Mendelsohn, is joining Karmarama as […]

The method behind Morrisons’ miracle

Marketing Week

Here’s a bit of a shocker. The UK is reeling, economically speaking, from a burnt-out financial sector, the Northern Rock fiasco and a share sell-off apparently signalling the worst recession since the early 1990s. Meanwhile, retailers have been feeding the gloom with less than lustrous results. Even the mighty Tesco slightly undershot expectations a few […]


    Leave a comment