Lastminute.com has appointed BLM to handle its &£5m media planning and buying account. Banc has been appointed to handle advertising for the online holiday company’s forthcoming Valentine’s Day campaign.
UKTV is to launch two factual channels – UKTV Documentary and UKTV People – to replace UK Horizons. It is also rebranding all of its channels to include the full name of the broadcaster, so that it is immediately obvious that they are part of the same network. The changes will take effect from March […]
Budget Rent A Car has appointed Mustoes to handle its first advertising campaign in more than two years. The appointment is on a project basis. The car rental company, now owned by Avis, is likely to call a full agency pitch later in the year. It has appointed John Ayling Associates to handle media planning […]
Orange is installing recharge points in 30 London black cabs that will offer a free mobile recharge for any network as part of a promotion. The cab liveries have been customised in the style of hot-rod cars.
Five years ago, it was viewed by consumers as a “faded old man”. Now KFC is Marketing Week’s Brand of the Year and considered one of the creative success stories of the past 18 months. CMO Jack Hinchliffe explains why the hard work is paying off.
The Reddit CMO explains why she’s a firm believer in grasping every opportunity as it comes along, even if it takes you on an unexpected path.
Main media advertising budgets saw the biggest boost over the third quarter of the year, as marketers report growing optimism about the prospects of their businesses.
For 75% of marketers, the pandemic has permanently shifted how they communicate and collaborate at work, according to the seventh edition of Salesforce’s ‘State of Marketing’ report. At the Festival of Marketing, senior marketers from Metro Bank and Just Eat shared how they are overcoming new challenges and realising new opportunities.