Lastminute.com has recruited former Tussauds Group marketer Mark Fells to be its new UK marketing director.
Previous marketing director Julie Davidson left to join Boots in January.
Fells joins from Budget Group/BGL where he was marketing director. He has also held marketing positions with Thomas Cook and Tussauds Group, including head of sales and marketing for Alton Towers.
He reports to lastminute.com European managing director Simon Thompson and Holiday Autos managing director Stuart Nassos and assumes responsibility for four key discipline areas: CRM, SEM, PR and Customer Experience.
He will be responsible for growing year-on-year traffic, conversions growths and repeat purchase sales.
Lastminute.com launched a new campaign under the banner “Do more good stuff” earlier this year created by Karmarama. Its media agency is Manning Gottlieb OMD.
An ad in February featured a thumbs-up style Mexican wave and ran in sequence across ITV, Channel 4 and Channel 5.
Thompson says: “Mark has a rare blend of experience across blue chip organisations and the travel and leisure sector and an entrepreneurial spirit garnered from setting up his own online business.”