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Diageo GB Trade
News Uncategorized

Diageo commits to ‘strong’ marketing investment as efficiency improves

Charlotte Rogers

The alcoholic drinks giant halved the cost of digital ad views in the six months to 31 December, as it ramped up its global marketing investment by 6.8%.

26 Jan 2023 12:58 pm
Hybrid working
Analysis Uncategorized

Salary Survey 2023: Hybrid working dominates as brands rethink office life

Charlotte Rogers

With 80% of marketers saying flexible/hybrid working is a key job characteristic, brands are still grappling with how to optimise the blend between home and office.

Sponsor
Subscriber Exclusive Subscriber Exclusive
26 Jan 2023 12:13 pm
Analysis Uncategorized

The most important part of AI is the human intelligence behind it

Catherine Kelly

Artificial intelligence is a powerful and exciting technology with the potential to revolutionise many industries, including marketing. However, human intelligence ultimately determines how effectively AI is used to drive real-life benefits.

Sponsored by Jaywing
Analysis Uncategorized

Giving your brand a good death is an underrated marketing skill

Mark Ritson

Although we never talk about it, marketers kill as many brands as we create, and doing so in the right way at the right time is crucial to business health.

26 Jan 2023 7:00 am
Skills
News Uncategorized

Culture secretary promises to ‘go further’ to address marketing’s skills crisis

Michaela Jefferson

Laying out her priorities for the marketing and advertising industry, Michelle Donelan said the DCMS would continue with its plan to introduce online advertising regulations.

25 Jan 2023 5:06 pm
News Uncategorized

NatWest CMO: Marketers have reason to be optimistic in 2023

Niamh Carroll

Demonstrating effectiveness is one area where marketers should invest to prove their worth in uncertain times, says NatWest marketing boss and ISBA president Margaret Jobling.

25 Jan 2023 3:16 pm
News Uncategorized

Boots ramps up price focus amid own brand extension

Niamh Carroll

Boasting its “biggest ever bundle of savings”, Boots plans to offer up to 50% off discounts on its most popular brands identified via customer research.

25 Jan 2023 12:39 pm
News Uncategorized

Employment in marketing and advertising has fallen 14% in three years

Niamh Carroll

Meanwhile, real-term salaries for junior to mid-level marketers have decreased by 10% since 2011, despite a 42% rise in annual UK advertising spend.

25 Jan 2023 10:30 am
Restructures
Analysis Uncategorized

Salary Survey 2023: Brands opt for restructures and specialist skills to survive turmoil

Charlotte Rogers

As uncertainty continues to dent business confidence, brands are banking on team restructures and specialist skills to drive momentum forwards.

Sponsor
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25 Jan 2023 7:00 am
Opinion Uncategorized

Tips for marketers on making a midlife change

Andrew Geoghegan

Experienced professionals are increasingly challenging their own assumptions about their purpose and work, but it doesn’t have to be a leap in the dark.

25 Jan 2023 7:00 am
Tom Fishburne
Cartoon Uncategorized

Marketoonist on doing more with less

Tom Fishburne

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

24 Jan 2023 2:40 pm
Team restructures
News Uncategorized

Marketing team restructures reveal push for specialist roles

Charlotte Rogers

The 2023 Marketing Week Career and Salary Survey reveals brands are continuing to restructure their marketing teams in search of future growth, with specialist communications, creative and content roles most in demand.

24 Jan 2023 7:00 am
Opinion Uncategorized

A brand is more than a commodity, the question is how much more

Helen Edwards

It’s true a product’s purpose is to perform its function effectively, but the value of a brand is in making consumers believe it does more than that.

24 Jan 2023 7:00 am
News Uncategorized

Cookies, online sales, consumer confidence: 5 interesting stats to start your week

Niamh Carroll

We arm you with all the numbers you need to tackle the week ahead.

23 Jan 2023 2:23 pm
On the Beach MW Awards
Analysis Uncategorized

How On the Beach’s cheeky plan helped it compete with the package holiday giants

Marketing Week Reporters

Keen to avoid the “PPC slug-fest”, On the Beach developed a TV campaign to subvert Christmas ad season and reflect Britain’s unashamed love of a package holiday.

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