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marketing news
News Uncategorized

High Street grants, Amazon, TSB: Everything that matters this morning

Marketing Week Reporters

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

Analysis Uncategorized

Salary Survey 2021: Brand values and diversity commitments tested by the crisis

Matthew Valentine

Amid the career disruption of the past 12 months, marketers are looking for their companies to prioritise diversity and inclusion, invest in brand values and commit to transparent internal communication.

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1 Mar 2021 7:00 am
BrexitGloom
News Uncategorized

UK marketers brace for full force of Brexit

Matt Barker

Few are expecting Brexit to have any positive effect, but marketing functions do at least appear to be afforded greater importance within an organisation and spend is set to increase in 2021.

26 Feb 2021 4:54 pm
Analysis Uncategorized

Marketing teams and Coca-Cola’s redesign: Your Marketing Week

Russell Parsons

At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the impact of Covid on marketing careers to Coca-Cola’s change of heart on packaging, it’s been a busy week. Here is my take.

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26 Feb 2021 4:19 pm
Archive Uncategorized

How brands can use ‘human-centred’ AI to help create business value

MaryLou Costa

Many companies are investing in enterprise AI – from AI assistants to predictive analytics and intelligent workflows – to help unify people, process and technology and emerge from the pandemic smarter and more resilient.

Sponsored by IBM
26 Feb 2021 1:42 pm
Coca-Cola
News Uncategorized

Coca-Cola ditches unified packaging strategy with Zero Sugar push

Matthew Valentine

Coca-Cola has enlisted Tyler, The Creator for its latest campaign which looks to highlight the “indescribable” feeling drinking a Coke creates, while showcasing the redesigned Coca-Cola Zero Sugar pack.

26 Feb 2021 12:12 pm
Customers NPS
Analysis Uncategorized

Lego and GSK on what it takes to be truly customer centric

Marketing Week Reporters

For consumers to really be at the heart of an organisation, customer centricity can’t just be limited to marketing, according to the global CMOs at Lego and GSK.

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26 Feb 2021 7:25 am
News Uncategorized

Sainsbury’s drops ‘Live Well for Less’ as it shifts focus from price to value

Matthew Valentine

‘Live Well for Less’ is being replaced with ‘Helping Everyone Eat Better’ as the supermarket looks to help consumers make healthier choices for themselves and the planet.

25 Feb 2021 6:14 pm
Vaccine
1 Comment
Analysis Uncategorized

And the winner of the Covid vaccine brand battle is…

Mark Ritson

After almost two centuries of successful innovation, one company is about to get a huge fillip from the rollout of its vaccine.

25 Feb 2021 2:39 pm
Opinion Uncategorized

The pandemic has upped the ante for online merchandising

Ben Davis

Online retailers need to balance a simple user experience with sufficient product inventory, reacting to trends accelerated by Covid.

25 Feb 2021 7:24 am
Analysis Uncategorized

Salary Survey 2021: Team restructures open up possibilities for change

Matt Barker

Team restructures, hiring freezes and evolving agency relationships may have characterised the past 12 months, but can progress emerge from all this disruption?

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25 Feb 2021 7:00 am
Virgin Media Unlimiting
News Uncategorized

How Virgin Media plans to be seen as a ‘brand with purpose beyond profit’

Manny Pham

Virgin Media’s Jeff Dodds outlines the brand’s strategy to boost diversity, support carers by facilitating better connections and reducing its environmental impact by 2025.

24 Feb 2021 12:01 pm
News Uncategorized

Fast, convenient, flexible: P&O repositions as the ‘safer’ alternative to air travel

Manny Pham

P&O Ferries is looking to raise brand awareness and position itself as the safer alternative to air travel in a post-Covid world.

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23 Feb 2021 4:12 pm
marketonist
Cartoon Uncategorized

Marketoonist on customer empathy

Tom Fishburne

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

23 Feb 2021 12:08 pm
British Army recruitment campaign 2019
Analysis Uncategorized

Inside the Army’s long-term brand building platform ‘This is belonging’

Marketing Week Reporters

The British Army tackled a recruitment crisis head on with the introduction of its long-term brand platform ‘This is Belonging’, which it has evolved over the past five years to completely reshape young people’s opinions of a career in the Armed Forces.

23 Feb 2021 7:09 am
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