• News
  • Insight
  • Reports
  • Jobs
  • Knowledge Bank
  • Awards
  • Mini MBA
  • All sections
LoginAbout/BuySearchMenu
Calendar
Analysis Uncategorized

Transformation plans and Corona’s island: Your Marketing Week

Lucy Tesseras

At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Corona buying an island to Primark appointing its first chief customer officer, it’s been a busy week. Here is my take.

Sponsor
Subscriber Exclusive Subscriber Exclusive
12 Aug 2022 4:35 pm
Analysis Uncategorized

How Intel is ‘reigniting’ its brand as it preps for ‘massive growth’

Michaela Jefferson

Intel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.

Sponsor
Subscriber Exclusive Subscriber Exclusive
12 Aug 2022 1:14 pm
Lionesses
Opinion Uncategorized

From moments to movements: To truly have an impact brands need to understand the difference

Helen James

If brands really want to empower women they need to ride the ‘fempowerment’ wave with intention, not simply jump on the bandwagon.

12 Aug 2022 7:00 am
Analysis Uncategorized

Why Diet Coke’s ‘ultimate goal’ is connecting with loyal customers

Niamh Carroll

Diet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.

12 Aug 2022 7:00 am
News Uncategorized

British Gas’s brand health worsens as profits swell

Michaela Jefferson

The strength of the British Gas brand is plummeting, according to new data, as the energy crisis deepens and consumers struggle with the rising cost of living.

11 Aug 2022 2:48 pm
Analysis Uncategorized

Former airline marketers advise brands to communicate ‘realistically’ as brand health plummets

Niamh Carroll

Data shows airlines are taking a significant hit to their brand health from the ongoing disruption at British airports. But former industry marketers say the real challenge is the long game.

Sponsor
Subscriber Exclusive Subscriber Exclusive
11 Aug 2022 2:30 pm
News Uncategorized

Former Tesco brand boss Michelle McEttrick named Primark’s first chief customer officer

Niamh Carroll

Credited as playing a “key role” in Tesco’s brand turnaround story, McEttrick will join Primark in September.

11 Aug 2022 8:00 am
Clones
Analysis Uncategorized

You can’t beat TikTok by becoming its clone

Mark Ritson

Our marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.

11 Aug 2022 7:00 am
Deliveroo
News Uncategorized

Deliveroo pulls back on marketing spend as inflation softens demand

Michaela Jefferson

Deliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.

10 Aug 2022 3:25 pm
News Uncategorized

‘Path of least resistance’: How consumer spending behaviour is adapting to inflation

Michaela Jefferson

As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.

10 Aug 2022 7:00 am
Analysis Uncategorized

‘Reaching a cliff edge’: What does media inflation mean for brands?

Michaela Jefferson

The rising cost of TV might offer advertisers an opportunity to redefine how they measure the value of different media, industry experts suggest.

Sponsor
Subscriber Exclusive Subscriber Exclusive
10 Aug 2022 6:54 am
heineken uefa
News Uncategorized

Why Heineken is making sustainability its ‘north star’ for product innovation

Niamh Carroll

The beer company’s UK marketing director says sustainability in product design must go much further than just packaging. 

9 Aug 2022 2:44 pm
marketoonist
Cartoon Uncategorized

Marketoonist on Generation Alpha

Tom Fishburne

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

9 Aug 2022 11:30 am
Analysis Uncategorized

How marketers can optimise spend to deliver a 50% uplift in ROI

Marketing Week Partner

Nielsen’s new analysis shows 50% of planned media channel investments are too low for optimal ROI, while planned spending overall is also 50% too low.

Sponsored by Nielsen
News Uncategorized

Corona on earning permission to ‘stretch’ beyond traditional marketing

Niamh Carroll

Corona has opened an island off the coast of Colombia, designed to embody its brand purpose and promote escapism and sustainability.

Sponsor
Subscriber Exclusive Subscriber Exclusive
9 Aug 2022 8:00 am
1 2 3 4 5 … 5,800
  • Partner With Us
  • Contact
  • Cookies
  • FAQs
  • Jobs
  • Newsletter
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
Copyright © 2022 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
built by interconnect/it

Xeim Limited, Registered in England and Wales with number 05243851
Registered office at Floor M, 10 York Road, London, SE1 7ND

Close search

Search anything and hit ‘Enter’

Close menu
  • Subscribe to Marketing Week
    • About Marketing Week
    • Subscription FAQs
  • Contact the team
  • Marketing Week Podcasts
  • Strategy
    • Agency Relationships
    • Brand Positioning
    • Brand Purpose
    • Brand Reputation
    • Consumer and Market Trends
    • Coronavirus Crisis and Marketing
    • Customer Experience
    • Design & Branding
    • Digital Transformation
    • Marketing Effectiveness
    • Market Research
    • Price Strategy
    • Product & Service Innovation
    • Targeting & Segmentation
  • Tactics
    • Advertising
    • Content Marketing
    • CRM and Loyalty
    • Data & Analytics
    • Digital
    • Direct Marketing
    • Influencer Marketing
    • Media Strategy
    • Programmatic Advertising
    • Social Media Marketing
    • Sponsorship & Experiential
  • Career Development
    • Marketing Leadership
    • Marketing Skills & Training
    • Team Structure
  • Brands
    • Adidas
    • Aldi
    • Amazon
    • Asda
    • Burger King
    • Cadbury
    • Coca-Cola
    • Diageo
    • Ikea
    • John Lewis & Partners
    • Marks & Spencer
    • Mastercard
    • McDonald’s
    • Nationwide
    • Nike
    • Procter & Gamble
    • Samsung
    • Starbucks
    • Tesco
    • Unilever
    • Volkswagen
  • Columnists
    • Mark Ritson
    • Helen Edwards
    • Tanya Joseph
    • Colin Lewis
    • Marketoonist
  • Advertising Queries
  • Training on offer
  • Our Events
  • TikTok – Partner Content Series
  • Festival of Marketing
  • Partner With Us
  • Contact
  • Cookies
  • FAQs
  • Jobs
  • Newsletter
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram