ITV hunts for a new CMO as Rufus Radcliffe assumes on-demand role
Sarah VizardThe move is part of a restructure at ITV that will split its media and entertainment division into broadcast and on-demand amid the growth of online viewing.
Brand investment, consumer spending, Chinese brands: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
How Skipton’s marketers used insight to win over its leadership team
Matthew ValentineSkipton Building Society had to convince its own stakeholders of the value of brand investment to secure a budget for a successful campaign.
If you want a bigger marketing budget, focus on creating cash flows
JP CastlinIn the finance world, creating value means generating cash flows that exceed the cost of capital, so this is how marketers need to frame their internal communications.
KitKat, River Island, NatWest: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
‘We’re not trying to be John Lewis’: Ex-DFS CMO Toni Wood on her startup adventure
Charlotte RogersAttracted by the chance to tackle a “thorny consumer issue”, former DFS CMO Toni Wood has swapped sofas for the startup world as she looks to inject some brand building expertise into ecommerce site Ufurnish.
Share of search and keeping strategy alive: Your Marketing Week
Sarah VizardThis week it is my turn to offer a view on our key stories and what they mean for you and the industry. From going beyond the hype to analyse the potential for ‘share of search’, to lessons on keeping strategy alive, it’s been a busy week on marketingweek.com. Here is my take.
How John Lewis and Waitrose will get people to ‘fall back in love’ with the brands
Sarah VizardPart of the John Lewis Partnerships’s new strategy is to use the strength and heritage in its brand to expand into new areas of retail and beyond.
Burger King, Patagonia, Diageo: 5 things that mattered this week and why
Marketing Week ReportersFrom Burger King’s CMO dishing out a lesson in creativity to Patagonia challenging consumers to stand up to climate change deniers, catch up on this week’s biggest marketing news.
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To end associations with the Proud Boys, Fred Perry needs to do more than stop selling them shirts
Mark RitsonRestricting US sales will only strengthen the neo-fascists’ bond with the shirts they use as a uniform. The brand needs a big ad campaign to show it stands for the opposite ideology.
‘Betting on ideas’: Why Uber prioritises relevance over perfection
Charlotte RogersUber marketing boss Meg Donovan believes that making big, bold bets requires close collaboration between marketing and product, and a willingness to sacrifice perfection in pursuit of relevance.
How to engage consumers through their passion for music
Steve HemsleyUK watch time for music-related content on YouTube has been surging, representing an opportunity for brands to reach a deeply engaged audience.
This Much I Learned: On striving for authentic leadership
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, founder of lingerie and hosiery brand Nubian Skin, Ade Hassan, discusses the importance of authentic leadership, building a super-talented team and gaining influence in the fashion industry and beyond.
How social media helped save the i newspaper from a premature pulping
Matt BarkerLaunched 10 years ago to bring in extra ad revenue for the ailing Independent, the i’s loyal readership provided the launch pad for a much-needed marketing push.
Burger King CMO: No-one wants to watch your ads unless you are at the Superbowl
Molly FlemingBurger King’s Fernando Machado urges marketers to “hit a nerve” in order to cut through the clutter of advertising.