High Street grants, Amazon, TSB: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Salary Survey 2021: Brand values and diversity commitments tested by the crisis
Matthew ValentineAmid the career disruption of the past 12 months, marketers are looking for their companies to prioritise diversity and inclusion, invest in brand values and commit to transparent internal communication.
UK marketers brace for full force of Brexit
Matt BarkerFew are expecting Brexit to have any positive effect, but marketing functions do at least appear to be afforded greater importance within an organisation and spend is set to increase in 2021.
Marketing teams and Coca-Cola’s redesign: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the impact of Covid on marketing careers to Coca-Cola’s change of heart on packaging, it’s been a busy week. Here is my take.
How brands can use ‘human-centred’ AI to help create business value
MaryLou CostaMany companies are investing in enterprise AI – from AI assistants to predictive analytics and intelligent workflows – to help unify people, process and technology and emerge from the pandemic smarter and more resilient.
Coca-Cola ditches unified packaging strategy with Zero Sugar push
Matthew ValentineCoca-Cola has enlisted Tyler, The Creator for its latest campaign which looks to highlight the “indescribable” feeling drinking a Coke creates, while showcasing the redesigned Coca-Cola Zero Sugar pack.
Lego and GSK on what it takes to be truly customer centric
Marketing Week ReportersFor consumers to really be at the heart of an organisation, customer centricity can’t just be limited to marketing, according to the global CMOs at Lego and GSK.
Sainsbury’s drops ‘Live Well for Less’ as it shifts focus from price to value
Matthew Valentine‘Live Well for Less’ is being replaced with ‘Helping Everyone Eat Better’ as the supermarket looks to help consumers make healthier choices for themselves and the planet.
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And the winner of the Covid vaccine brand battle is…
Mark RitsonAfter almost two centuries of successful innovation, one company is about to get a huge fillip from the rollout of its vaccine.
The pandemic has upped the ante for online merchandising
Ben DavisOnline retailers need to balance a simple user experience with sufficient product inventory, reacting to trends accelerated by Covid.
Salary Survey 2021: Team restructures open up possibilities for change
Matt BarkerTeam restructures, hiring freezes and evolving agency relationships may have characterised the past 12 months, but can progress emerge from all this disruption?
How Virgin Media plans to be seen as a ‘brand with purpose beyond profit’
Manny PhamVirgin Media’s Jeff Dodds outlines the brand’s strategy to boost diversity, support carers by facilitating better connections and reducing its environmental impact by 2025.
Fast, convenient, flexible: P&O repositions as the ‘safer’ alternative to air travel
Manny PhamP&O Ferries is looking to raise brand awareness and position itself as the safer alternative to air travel in a post-Covid world.
Marketoonist on customer empathy
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Inside the Army’s long-term brand building platform ‘This is belonging’
Marketing Week ReportersThe British Army tackled a recruitment crisis head on with the introduction of its long-term brand platform ‘This is Belonging’, which it has evolved over the past five years to completely reshape young people’s opinions of a career in the Armed Forces.