Why commission new research when you are already sitting on a treasure trove of insights?
Helen EdwardsMarketing’s most overlooked asset is the data already sitting in research studies, so take time to dig them out and review what you already know.
Marketing’s most overlooked asset is the data already sitting in research studies, so take time to dig them out and review what you already know.
Marketers are tasked with delivering growth as the economy recovers, but also expected to prioritise the most effective areas and save elsewhere.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
The hotel chain is the latest brand to announce it’s appointing a chief marketing officer for the first time.
Determined not to “buy growth”, Nestlé believes compelling product and brand propositions, alongside managing price, will help the business thrive.
ITV reported higher than expected growth in total advertising revenue, driven by a “very successful” performance during the 2024 UEFA Euros.
The Inclusive by Design theme is a rallying cry for businesses to build inclusive practices into their creative to ensure brands, products and communications are accessible for all.
Focusing on its 30 Power Brands enabled the FMCG giant to free up nearly €700m in extra brand and marketing investment to feed a “strong” innovation pipeline.
With the demands on marketers forever changing, is coaching the answer to career success?
Men featured as central characters in 84% of ads, while only 15% of female characters are portrayed as having financial expertise, new study finds.
The UK advertising market grew 9% to £9.2bn during the first three months of 2024, almost three percentage points ahead of last quarter’s forecast.
Understanding the six ways in which financial value is created can help marketers unlock bigger budgets.