Müller Light repositions with the aim of ‘reigniting’ brand and category growth
Ellen HammettAmid a declining diet yogurt category, the dairy brand hopes a new product, design and campaign will unlock growth opportunities in the segment.
Amid a declining diet yogurt category, the dairy brand hopes a new product, design and campaign will unlock growth opportunities in the segment.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Despite featuring no McDonald’s restaurants or products and only referring to the brand by nicknames such as “Maccers” and “Maccie D’s”, the fast food chain’s latest ad scores “exceptionally” for brand recognition, according to System1.
From growing share to defending margins through price, what should marketing prioritise and does the wider business understand effectiveness at all?
Despite its rampant growth and huge popularity among Gen Z, Roblox is yet to make a profit, something it is looking to remedy by diversifying its revenue streams.
Global ad revenue is expected to grow by 7.8% in 2024, while UK ad revenue is predicted to increase by 4.9%.
We arm you with all the numbers you need to tackle the week ahead.
Manchester City’s partnerships lead claims “credibility, longevity and proof of investment” is crucial for brands moving into women’s sport.
Exclusive Marketing Week data also reveals only a quarter of marketers see growing profit margins through price as the most important part of their remit.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From marketers focusing on “digital vanity metrics” to the hallmarks of an effective leader, it’s been a busy week. Here is my take.
Jubel has rebranded to dial up its “cut through” asset, while aiming to create a brand palette focused on delivering “flexible” consistency.
The ‘Reach our Readers’ platform invites the media and marketing industry to engage with the publisher’s 22.4 million readers globally.
From being genuinely inquisitive and strong communicators, to having the stamina for rigorous analysis, what capabilities do effective marketing leaders require?
The owner of fashion brands Simply Be and JD Williams plans to significantly scale marketing spend over the next year in a bid to build its brand.
A new report from the DMA sheds light on how marketers are measuring marketing effectiveness, revealing a misplaced focus on campaign metrics but improvements elsewhere.