Unilever cut brand and marketing spend in the first half as coronavirus restrictions hit, but as lockdowns ease it is planning to “invest heavily” behind its brands and innovations.
The industry is keen to flex its creative muscles, but will budget-busting flamboyance look badly out of place as consumers edge out of lockdown and into a recession?
Content marketing, particularly around products, is now key to creating personalised customer experiences, and marketers need to invest in the right technology to manage it.
The media frenzy around Black Lives Matter might have subsided but the issue has not – racism is still prevalent and we must all use whatever influence we have to remove it from our workplaces and our society.
A digital-led marketing approach is opening up new channels for the International Olympics Committee, allowing it to reiterate its values ahead of the postponed Tokyo 2020 Games.
Shifting consumer mindsets during the pandemic mean brands need to take action on data in real time, but this is only possible when silos are broken down.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Coca-Cola has promised to weed out brands that are not working and streamline its innovation pipeline as it looks to recover from the pandemic faster than its competitors and the global economy.
Data from Kantar shows that sales of branded products are outperforming the market as shoppers look for ways to treat themselves amid an ongoing reluctance to eat and drink away from home.
Ryanair’s director of marketing and digital talks recovery from coronavirus, the “rigour” of marketing and scrapping the CMO title.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
From Coca-Cola’s brand cull to reports of a junk food ad ban and new marketing push by the Olympics, catch up on all the week’s marketing news.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Squeezed budgets mean marketers need to appreciate how programmatic can cost-effectively build brands, not just boost sales.
As brands adjust to the post-lockdown reality with recession looming on the horizon, will marketers reject an obsession with ROI and enter a “healither era” for effectiveness?