Just Eat raises marketing spend by another £100m as it pursues profitability
Michaela JeffersonJust Eat increased investment in its brand over the first half, including the launch of its Katy Perry fronted campaign and UEFA sponsorships.
IHG Hotels & Resorts heroes ‘revamped’ loyalty scheme with biggest campaign in a decade
Michaela JeffersonOne of the “biggest hurdles” for the hotel giant behind Holiday Inn and Crowne Plaza is customers don’t realise its 17 brands are connected, says vice-president of masterbrand strategy Connor Smith.
Airbnb ‘very happy’ with brand spend as bookings hit record high
Molly InnesAirbnb is poised to “modestly” increase marketing spend in the second half of the year as it eyes expansion into new markets.
Meet the brand ripping up the tech marketing playbook
Molly InnesMobile phone disruptor Nothing is looking to add human warmth back into tech, says co-founder and head of marketing Akis Evangelidis.
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Purplebricks CEO blames ‘poor’ marketing effectiveness for £42m loss
Michaela JeffersonFormer CMO Ed Hughes has been brought back into the company to once again pick up the marketing reigns, replacing Ian Cafferky who joined the business in February.
Cazoo to slash brand to one-third of marketing spend by 2023
Michaela JeffersonThe online car retailer is undertaking a “business realignment” programme to “de-risk the path to profitability” and deliver more than £200m in savings by the end of next year.
Domino’s shifts marketing focus to price as it ramps up investment
Lucy TesserasDomino’s will increase marketing investment by around 45% over the second half of the year as it looks to “sharpen” its message and talk up value.
Marketoonist on being driven by data
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Dell: Brands are doing themselves a disservice separating B2B and B2C
Molly InnesLooking for the similarities, rather than differences, between B2B and B2C is the strategy at tech giant Dell, explains global brand boss Liz Matthews.
What’s the future for innovation in the age of inflation?
Matthew ValentineCould “commercial creativity” be key to surviving record breaking inflation? Burger King and Heineken explain why investing in innovation now will pay off later.
Marketing Week to explore key relationships for B2B marketers
Marketing Week Reporters‘The B2B Marketer’s Best Friend’ series, supported by The Marketing Practice, will investigate how the relationships B2B marketers’ business units such as sales, finance and technology are evolving and where they need to change.
Women’s sport enters ‘new era’ after Lionesses’ historic win
Charlotte RogersEngland’s 2 – 1 victory over Germany to clinch the nation’s first Euros win – in either the men’s or women’s game – was watched by record-breaking TV audience of 17.4 million.
EasyJet poaches Asos’s top marketer as it brings back CMO position
Michaela JeffersonRobert Birge will be returning to the travel industry after more than two years leading marketing at online fashion giant Asos.
Inflation, ad spend, economic growth: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Expedia, Pets at Home, M&S: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.