Online sales, mobile gaming, personal data: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
How Octopus Energy used art to get people to switch to green energy
Matthew ValentineOctopus Energy used art to inspire people to take action on climate change resulting in an additional 37,000 new customers.
Brand strategy and thinking long term: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Gousto swapping category awareness for brand growth to the need for B2B marketers to focus on brand building, it’s been a busy week. Here’s my take.
Primark, Fitbit, Kia: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Three predictions for marketing analytics in 2021
Grace KiteThe importance of value for money in marketing analytics will rise, new and better ways of evaluating the online customer experience will emerge and digital-first brands will focus in on market mix modelling.
Why the Army shifted its focus to tackle the ‘culture of perfectionism’
Matthew ValentineExtensive market research led the British Army to shift its focus to overcoming failure as it looks to implement new econometric measures to assess performance.
How a shift in brand positioning saw donations fly for charity MyTenNights
Matthew ValentineMyTenNights, which automates donations during Ramadan, cut through charity chatter with a donor-centric campaign resulting in a 153% rise in donations.
Moving on: How marketers are rethinking customer journeys
Marketing Week ReportersAs brands face up to the realisation of the new normal, what do marketers need to do to ensure they can deliver a better experience in a post-Covid world.
Why preserving brand reputation is a constant ‘game of cat and mouse’
Matt BarkerMaintaining a healthy brand reputation and protecting brand safety should be top priorities for any business, but to stay ahead of the dangers marketers need to be on the front foot.
What does the third-party cookie crackdown mean for marketers?
Rebecca SentanceThe marketing industry has been abuzz with talk of a ‘cookiepocalypse’ over the past year. Here’s a potted history of the key developments, the impact they are having on marketing and advertising and what industry professionals can and should do about it.
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Want a job? Pretend you believe in ‘digital marketing’
Mark RitsonYou’re a talented, out-of-work marketer but every job ad seems to buy into the worst digital claptrap, so what do you do? Pretend you do too.
Brands must make all employees feel they belong – and marketers can help
Sue UnermanMany organisations’ efforts at diversity and inclusion are short-lived and tokenistic – driving real change requires recruiting to reflect society and tolerating no harassment.
Five trends that will shape media in 2021
Matthew ValentineFrom streaming giants consolidating their positions to the influence of gaming and the growth of contextual advertising, Marketing Week picks the media trends that will shape the year.
Morrisons looks to partner with innovative brands as it pushes local agenda
Matt BarkerThe retailer’s CEO David Potts explains how online growth and new partnerships will drive sales in 2021.
Marketoonist on agility
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here