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News Uncategorized

Just Eat raises marketing spend by another £100m as it pursues profitability

Michaela Jefferson

Just Eat increased investment in its brand over the first half, including the launch of its Katy Perry fronted campaign and UEFA sponsorships.

3 Aug 2022 2:22 pm
News Uncategorized

IHG Hotels & Resorts heroes ‘revamped’ loyalty scheme with biggest campaign in a decade

Michaela Jefferson

One of the “biggest hurdles” for the hotel giant behind Holiday Inn and Crowne Plaza is customers don’t realise its 17 brands are connected, says vice-president of masterbrand strategy Connor Smith.

3 Aug 2022 2:00 pm
airbnb
News Uncategorized

Airbnb ‘very happy’ with brand spend as bookings hit record high

Molly Innes

Airbnb is poised to “modestly” increase marketing spend in the second half of the year as it eyes expansion into new markets.

3 Aug 2022 11:55 am
Analysis Uncategorized

Meet the brand ripping up the tech marketing playbook

Molly Innes

Mobile phone disruptor Nothing is looking to add human warmth back into tech, says co-founder and head of marketing Akis Evangelidis.

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3 Aug 2022 7:00 am
2 Comments
News Uncategorized

Purplebricks CEO blames ‘poor’ marketing effectiveness for £42m loss

Michaela Jefferson

Former CMO Ed Hughes has been brought back into the company to once again pick up the marketing reigns, replacing Ian Cafferky who joined the business in February.

2 Aug 2022 5:21 pm
Cazoo Metro Wrap
News Uncategorized

Cazoo to slash brand to one-third of marketing spend by 2023

Michaela Jefferson

The online car retailer is undertaking a “business realignment” programme to “de-risk the path to profitability” and deliver more than £200m in savings by the end of next year.

2 Aug 2022 3:23 pm
News Uncategorized

Domino’s shifts marketing focus to price as it ramps up investment

Lucy Tesseras

Domino’s will increase marketing investment by around 45% over the second half of the year as it looks to “sharpen” its message and talk up value.

2 Aug 2022 2:32 pm
marketoonist
Cartoon Uncategorized

Marketoonist on being driven by data

Tom Fishburne

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

2 Aug 2022 2:17 pm
Analysis Uncategorized

Dell: Brands are doing themselves a disservice separating B2B and B2C

Molly Innes

Looking for the similarities, rather than differences, between B2B and B2C is the strategy at tech giant Dell, explains global brand boss Liz Matthews.

2 Aug 2022 7:00 am
Innovation inflation
Analysis Uncategorized

What’s the future for innovation in the age of inflation?

Matthew Valentine

Could “commercial creativity” be key to surviving record breaking inflation? Burger King and Heineken explain why investing in innovation now will pay off later.

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2 Aug 2022 7:00 am
collaboration
News Uncategorized

Marketing Week to explore key relationships for B2B marketers

Marketing Week Reporters

‘The B2B Marketer’s Best Friend’ series, supported by The Marketing Practice, will investigate how the relationships B2B marketers’ business units such as sales, finance and technology are evolving and where they need to change.

1 Aug 2022 5:58 pm
Pepsi Lionesses
News Uncategorized

Women’s sport enters ‘new era’ after Lionesses’ historic win

Charlotte Rogers

England’s 2 – 1 victory over Germany to clinch the nation’s first Euros win – in either the men’s or women’s game – was watched by record-breaking TV audience of 17.4 million.

1 Aug 2022 3:21 pm
EasyJet
News Uncategorized

EasyJet poaches Asos’s top marketer as it brings back CMO position

Michaela Jefferson

Robert Birge will be returning to the travel industry after more than two years leading marketing at online fashion giant Asos.

1 Aug 2022 3:07 pm
Numbers
News Uncategorized

Inflation, ad spend, economic growth: 5 interesting stats to start your week

Marketing Week Reporters

We arm you with all the numbers you need to tackle the week ahead.

1 Aug 2022 2:30 pm
Morning
News Uncategorized

Expedia, Pets at Home, M&S: Everything that matters this morning

Marketing Week Reporters

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

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