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News Uncategorized

Online sales, mobile gaming, personal data: 5 interesting stats to start your week

Marketing Week Reporters

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

11 Jan 2021 3:01 pm
Analysis Uncategorized

How Octopus Energy used art to get people to switch to green energy

Matthew Valentine

Octopus Energy used art to inspire people to take action on climate change resulting in an additional 37,000 new customers.

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Analysis Uncategorized

Brand strategy and thinking long term: Your Marketing Week

Russell Parsons

At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Gousto swapping category awareness for brand growth to the need for B2B marketers to focus on brand building, it’s been a busy week. Here’s my take.

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11 Jan 2021 10:41 am
marketing news
News Uncategorized

Primark, Fitbit, Kia: Everything that matters this morning

Marketing Week Reporters

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

customer data
Opinion Uncategorized

Three predictions for marketing analytics in 2021

Grace Kite

The importance of value for money in marketing analytics will rise, new and better ways of evaluating the online customer experience will emerge and digital-first brands will focus in on market mix modelling.

11 Jan 2021 7:28 am
Analysis Uncategorized

Why the Army shifted its focus to tackle the ‘culture of perfectionism’

Matthew Valentine

Extensive market research led the British Army to shift its focus to overcoming failure as it looks to implement new econometric measures to assess performance.

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8 Jan 2021 4:26 pm
Analysis Uncategorized

How a shift in brand positioning saw donations fly for charity MyTenNights

Matthew Valentine

MyTenNights, which automates donations during Ramadan, cut through charity chatter with a donor-centric campaign resulting in a 153% rise in donations.

Analysis Uncategorized

Moving on: How marketers are rethinking customer journeys

Marketing Week Reporters

As brands face up to the realisation of the new normal, what do marketers need to do to ensure they can deliver a better experience in a post-Covid world.

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8 Jan 2021 12:26 pm
Analysis Uncategorized

Why preserving brand reputation is a constant ‘game of cat and mouse’

Matt Barker

Maintaining a healthy brand reputation and protecting brand safety should be top priorities for any business, but to stay ahead of the dangers marketers need to be on the front foot.

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8 Jan 2021 7:33 am
Analysis Uncategorized

What does the third-party cookie crackdown mean for marketers?

Rebecca Sentance

The marketing industry has been abuzz with talk of a ‘cookiepocalypse’ over the past year. Here’s a potted history of the key developments, the impact they are having on marketing and advertising and what industry professionals can and should do about it.

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7 Jan 2021 4:50 pm
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Opinion Uncategorized

Want a job? Pretend you believe in ‘digital marketing’

Mark Ritson

You’re a talented, out-of-work marketer but every job ad seems to buy into the worst digital claptrap, so what do you do? Pretend you do too.

7 Jan 2021 7:00 am
Opinion Uncategorized

Brands must make all employees feel they belong – and marketers can help

Sue Unerman

Many organisations’ efforts at diversity and inclusion are short-lived and tokenistic – driving real change requires recruiting to reflect society and tolerating no harassment.

6 Jan 2021 4:00 pm
Streaming
Analysis Uncategorized

Five trends that will shape media in 2021

Matthew Valentine

From streaming giants consolidating their positions to the influence of gaming and the growth of contextual advertising, Marketing Week picks the media trends that will shape the year.

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6 Jan 2021 7:26 am
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News Uncategorized

Morrisons looks to partner with innovative brands as it pushes local agenda

Matt Barker

The retailer’s CEO David Potts explains how online growth and new partnerships will drive sales in 2021.

5 Jan 2021 4:02 pm
Tom Fishburne
Cartoon Uncategorized

Marketoonist on agility

Tom Fishburne

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

5 Jan 2021 12:40 pm
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