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Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tesco launches media platform for brands built on Clubcard data
Lucy TesserasTesco says the closed-loop platform, which has been launched in partnership with Dunnhumby, will help brands and agencies better understand changing consumer needs and deliver more relevant campaigns.
The founder model works, even if Jack Dorsey didn’t for Twitter
Mark RitsonDorsey’s contention that founder-led businesses are overhyped doesn’t hold water. The right founder offers huge marketing advantage – that just wasn’t him.
The best marketing campaigns of 2021: Part 1
Marketing Week ReportersFrom Airbnb and Aldi to Boots and Deliveroo, the Marketing Week team chooses the first eight campaigns that make up our best of 2021.
Weetabix: We want our marketers to push boundaries
Charlotte RogersA reorganisation of the marketing team has seen Weetabix promote in-house talent and recruit from outside for key roles, with the focus firmly on building a team of commercially savvy brand marketers.
Forest Holidays: Six lessons for success from Marketing Week’s team of the year
Charlotte RogersBeating stiff competition from the likes of Aldi and O2, Marketing Week Masters award winner Forest Holidays knows that open communication, having a vision and talent spotting are the hallmarks of a successful marketing team.
Humanising finance for a digital consumer
Michael BarnettFinancial brands often have a glut of customer data, but need to use it better to create joined-up customer experiences.
Why Tesco’s ‘No Naughty List’ hit the right note with consumers
Marketing Week ReportersWhile others retailers opted for a more sober approach to Christmas campaigns in 2020, Tesco chose humour and cheekiness.
BT, Virgin Media, Uber: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How Morrisons found its effectiveness ‘sweet spot’ with this year’s Christmas ad
Michaela JeffersonMorrisons’ Christmas ad is the third most creatively effective this year, according to System 1’s analysis, with a star rating of 4.7 out of 5.9. The supermarket’s marketing director says the brand is increasingly focused on delivering effectiveness with its advertising.
How marketers are setting up teams for success in 2022
Megan TatumFrom upskilling existing teams and collaborating with other departments to exploring new ways of finding talent, marketers are working hard to ensure they have the right skills mix for what has been described as a “transition year”.
Why 2022 is the year to explore marketing across the open internet
Joshua KoranMatching first-party data with publishers offers an alternative to walled gardens, enabling brands to reach target consumers once third-party cookies disappear.
Personalisation and BrewDog’s brand health: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
How Toyota Yaris increased its market share to an all-time high
Marketing Week ReportersWith a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Unilever on why sustainability has acted as a ‘talent magnet’
Manny PhamUnilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.