Becoming CEO shouldn’t be a marketer’s ultimate career goal
Secret MarketerIt’s patronising to suggest marketing is just a doorway into more “grown up” or “serious” professions.
It’s patronising to suggest marketing is just a doorway into more “grown up” or “serious” professions.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From social media being revealed as the most overrated skill to calls for workplace equality on International Women’s Day, it’s been a busy week. Here is my take.
By focusing first on improving the revenue “engine”, B2B marketing boss Rosie Guest raised marketing’s influence and secured investment to grow her team. Now she has plans to scale further.
With so many new product launches failing to exist even just one year later, brands must ensure they have clear strategic intent when bringing new lines to market.
The pizza delivery chain says it also made “significant strides” in its digital transformation last year, with further investment earmarked for 2023.
Female leaders from the CX50 list compiled by Marketing Week in partnership with Zone and Cognizant Digital Experience share advice to their younger self and to the wider industry in the week of International Women’s Day.
Boots is rethinking its points system and introducing new discounts for its loyalty members, as CMO Pete Markey says its investment behind the Advantage Card scheme has thus far paid off.
Marketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe their businesses overrate with social media, performance marketing and digital ranked highest.
The reformed bill has a number of implications for marketers, including further clarification around legitimate interest, changes to cookie consent exemptions, and a reduction in compliance paperwork.
The retailer’s revenues decreased over the first half of its financial year, dropping to £129.79m compared to £142.9m the year prior. Profit dropped from £16.2m to £6.3m.
The latest instalment in our series examines what marketers can learn from brands seeing results in the metaverse.
Marketing Week’s annual celebration of effectiveness, creativity and innovation returns with new B2B categories and a jury of senior marketers.
From Durex’s ‘orgasm gap’ stunt to Amazon’s efforts to support woman-owned small businesses, here’s how seven brands are engaging with International Women’s Day this year.
The pace of change within marketing often means those returning from a career break, in particular women returning from maternity leave, face a digital skills confidence gap, exacerbated by the behaviour of employers.
Women’s career progress and salaries take a dive when they become mums, not because they become less good at their job but because policies around parental leave and childcare continue to be biased.