Online sales surged over the Christmas period following Next’s decision last year to ramp up its digital marketing spend, with full price sales continuing to grow.
As it launches a new TV campaign to kick off the new year, the winner of Marketing Week’s 2021 campaign of the year outlines its plans for 2022.
Ellie Doty is leaving Burger King after less than two years as CMO, during which time she launched the chain’s US loyalty scheme and headed up the company’s first brand overhaul in 20 years.
From developments in the metaverse, to the rise of retail media and the search for effective measurement, Marketing Week picks the trends that will take shape this year.
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By drilling down into millions of customer data points on viewing habits, Sky changed perceptions on the value of the subscription service.
The former EasyJet and Bulb CMO has taken on a general management role at MoneySuperMarket, with responsibility for marketing and customer.
Boasting a career spanning 35 years in marketing, former RBS, Barclays and Vodafone marketing boss David Wheldon has been awarded an OBE for his services to the industry.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From choosing ‘confident all-rounders’ and looking for external expertise, to recruiting specialists, small businesses are finding innovative ways to build their marketing teams.
Borrowing from philosopher Ludwig Wittgenstein, brands should not be defined by what they are, but how they are used. Trying to inject a profound meaning into brand is merely an exercise in ineffective positioning.
The cereal brand defeated Boots in the final to take home the coveted prize.
Bringing together brand and performance marketing teams allows more understanding of insights across the customer journey.
One year on from becoming CMO, Sarah Franklin reflects on the opportunity afforded marketers during the pandemic, the importance of brand building and characters, and the launch of its Salesforce+ streaming service.
From Reebok to Tiffany, Bezos to Burger King, brand purpose to Meta, Marketing Week’s trusty columnist reveals his top 10 marketing moments of the year.