Becoming CEO shouldn’t be a marketer’s ultimate career goal
Secret MarketerIt’s patronising to suggest marketing is just a doorway into more “grown up” or “serious” professions.
Overrated skills and workplace equality: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From social media being revealed as the most overrated skill to calls for workplace equality on International Women’s Day, it’s been a busy week. Here is my take.
One B2B brand on growing marketing from ‘subservient’ function to growth engine
Michaela JeffersonBy focusing first on improving the revenue “engine”, B2B marketing boss Rosie Guest raised marketing’s influence and secured investment to grow her team. Now she has plans to scale further.
The road to innovation is paved with abandoned products – don’t let yours be one of them
Dr Kirsten VictoryWith so many new product launches failing to exist even just one year later, brands must ensure they have clear strategic intent when bringing new lines to market.
Domino’s hails improvement to value perception following marketing push
Michaela JeffersonThe pizza delivery chain says it also made “significant strides” in its digital transformation last year, with further investment earmarked for 2023.
Female marketing leaders on ’embracing equity’ beyond International Women’s Day
Niamh CarrollFemale leaders from the CX50 list compiled by Marketing Week in partnership with Zone and Cognizant Digital Experience share advice to their younger self and to the wider industry in the week of International Women’s Day.
Why Boots is overhauling its loyalty scheme with its ‘biggest ever’ investment in price
Michaela JeffersonBoots is rethinking its points system and introducing new discounts for its loyalty members, as CMO Pete Markey says its investment behind the Advantage Card scheme has thus far paid off.
Social media is the most overrated skill by businesses, marketers say
Molly InnesMarketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe their businesses overrate with social media, performance marketing and digital ranked highest.
Government reintroduces GDPR replacement bill with new reforms for marketers
Michaela JeffersonThe reformed bill has a number of implications for marketers, including further clarification around legitimate interest, changes to cookie consent exemptions, and a reduction in compliance paperwork.
Hotel Chocolat dials back ‘digital-led’ strategy to focus on store growth
Niamh CarrollThe retailer’s revenues decreased over the first half of its financial year, dropping to £129.79m compared to £142.9m the year prior. Profit dropped from £16.2m to £6.3m.
Lessons for brands from the metaverse frontline
Marketing Week PartnerThe latest instalment in our series examines what marketers can learn from brands seeing results in the metaverse.
Marketing Week Awards 2023 is open for entries
Marketing Week ReportersMarketing Week’s annual celebration of effectiveness, creativity and innovation returns with new B2B categories and a jury of senior marketers.
How brands are marking International Women’s Day 2023
Niamh CarrollFrom Durex’s ‘orgasm gap’ stunt to Amazon’s efforts to support woman-owned small businesses, here’s how seven brands are engaging with International Women’s Day this year.
Is an ‘obsession’ with digital skills excluding talent from the workplace?
Charlotte RogersThe pace of change within marketing often means those returning from a career break, in particular women returning from maternity leave, face a digital skills confidence gap, exacerbated by the behaviour of employers.
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It’s not women that need fixing, it’s how the workplace treats parents
Grace KiteWomen’s career progress and salaries take a dive when they become mums, not because they become less good at their job but because policies around parental leave and childcare continue to be biased.