How the mind boggles and how brands boggle the mind
Johnny CorbettWant to know how to build more powerful memories and associations for your brand? Just think about Great Aunt Margaret.
Want to know how to build more powerful memories and associations for your brand? Just think about Great Aunt Margaret.
Experiments show being in a good mood makes consumers likely to pay more, so reaching them in positive contexts could make marketing more effective.
With a pandemic and cost of living crunch causing unprecedented issues, a lack of retained relationships and loss of confidence on both sides, what can brands and agencies do to make briefing better?
Google’s Privacy Sandbox vice president said the delay follows “consistent feedback” from marketers, publishers and developers that they need “more time”.
Diageo says its premiumisation strategy is paying off, as its high-end brands contributed to 71% of organic net sales over the year.
The broadcaster claims the new streaming platform will enable it to double its streaming viewing, monthly active users and subscribers, while delivering “valuable” addressable advertising inventory at scale.
Unfiltered, unfettered conversations among real people reveal their values and priorities, so make your focus groups more spontaneous and less controlled.
With a career spanning experience agency and brand side, Papa John’s Jo Blundell explains why she believes marketing is the “inspiration centre” of business.
Weetabix, Sheba, Aldi, Sky and HSBC have also racked up multiple nominations for the 2022 Marketing Week Awards.
Coca-Cola’s CEO has said the company is watching closely for consumer behaviour changes, as it reports a 12% jump in net revenue.
McDonald’s is looking at digital, loyalty and creativity as key opportunities for growth amid a difficult economic environment.
Unilever is prepared to temporarily accept a loss in volumes and competitiveness to protect its brands as inflation bites.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
After seeing donations tail off post-pandemic, Macmillan Cancer Support has been working to boost relevance, with its latest marketing activity – a three-part documentary series in partnership with Channel 4 – firmly focused on storytelling.
Communicating marketing effectiveness is a challenge for all marketers, made no less difficult by the lack of common definition. Is standardisation the solution?