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Analysis Uncategorized

An introduction to data collection across digital channels

Econsultancy Team

Getting the foundations of measurement right across channels including email, social and search is essential to ensure the most accurate analysis.

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22 Feb 2021 7:29 am
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Analysis Uncategorized

Salary Survey 2021: Addressing the career consequences of Covid

Charlotte Rogers

As exclusive Marketing Week data reveals one in 10 marketers have been let go over the past 12 months, many in the industry are shaking off the stigma of redundancy and proving they can thrive amid the career carnage of Covid.

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22 Feb 2021 7:00 am
2021 Career and Salary Survey logo
News Uncategorized

Revealed: The cost of Covid on marketing careers

Charlotte Rogers

The 2021 Marketing Week Career and Salary Survey reveals the toll the pandemic has taken on marketers’ careers, exposing the impact of the crisis on team structures and wider business culture.

22 Feb 2021 7:00 am
NatWest
News Uncategorized

NatWest talks up ‘relationship bank’ status as Covid tests strategy

Manny Pham

A year on from deciding to retire the RBS brand and reposition as the NatWest Group, the bank says it is progressing with its purpose-led strategy despite the strain of Covid-19.

19 Feb 2021 5:57 pm
Opinion Uncategorized

Brands can use two of the four Ps to tilt the odds in their favour

Andy Nairn

In this exclusive extract from his new book, Go Luck Yourself, Lucky Generals founder Andy Nairn explores the role of luck in building a brand and how a mathematician might approach marketing’s four Ps.

19 Feb 2021 3:30 pm
Analysis Uncategorized

Marketing through a recession and merging brands: Your Marketing Week

Lucy Tesseras

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Unilever’s long-term strategy to the partnership between Walkers and KFC, it’s been a busy week. I’m stepping in for Russell this week, so here’s my take.

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19 Feb 2021 2:06 pm
unilever
Analysis Uncategorized

Unilever’s marketing boss on why digital transformation should be led by marketing

Lucy Tesseras

In her first major interview since taking on the top marketing job at Unilever, Conny Braams says the addition of digital to the CMO title has enabled her to accelerate the end-to-end digitalisation of the FMCG giant.

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19 Feb 2021 7:32 am
CovidConsumerConfidence
News Uncategorized

Consumer expectations enjoy a ‘robust jump’ but outlook remains gloomy

Matt Barker

Consumer confidence in February shows some signs of progress as the vaccine rollout continues at pace, although genuine recovery remains a long way away. 

19 Feb 2021 12:01 am
1 Comment
Opinion Uncategorized

Consumers think better of a product when they see the work that goes in

Richard Shotton

The ‘labour illusion’ means consumers perceive good products more favourably when they’re aware of the effort put in – but it also makes bad products look worse.

18 Feb 2021 4:57 pm
4 Comments
Opinion Uncategorized

If an influencer’s what you want, find a 90-year-old with bad WiFi

Mark Ritson

There’s no influence like a customer’s, as AT&T found when nonagenarian Aaron Epstein placed an ad in the Wall Street Journal criticising its service.

18 Feb 2021 7:20 am
Analysis Uncategorized

Three truths and three predictions for B2B marketing

Marketing Week Reporters

SAP global CMO, Alicia Tillman, sets out her vision for the future of B2B marketing.

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18 Feb 2021 7:00 am
Disney+
News Uncategorized

Disney+ makes play for older audiences as subscribers surge

Manny Pham

Poised to bring its Star general entertainment brand to the UK, Disney is readying a suite of original content to satisfy its growing 95 million-strong subscriber base.

17 Feb 2021 3:21 pm
Jellyfish
Analysis Uncategorized

Why one CEO abolished the corporate hierarchy to promote progression

Charlotte Rogers

By getting rid of line management, cutting ‘head of department’ roles and making progression a twice-yearly goal, Jellyfish CEO Rob Pierre claims to have radically overhauled the corporate structures holding back talent retention.

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17 Feb 2021 7:43 am
Unilever
News Uncategorized

‘Value and values’: Unilever’s top marketer on the key to marketing through a recession

Lucy Tesseras

In times of uncertainty, Unilever’s top marketer Conny Braams says brands must adapt to immediate changes without losing sight of their long-term strategy.

17 Feb 2021 7:43 am
Opinion Uncategorized

We can’t lose sight of personal connections when managing teams remotely

Tanya Joseph

Leaders shouldn’t forget to maintain a personal bond with their teams over video calls, since remote working makes it more difficult to sense how they’re feeling, and keep them motivated and engaged.

16 Feb 2021 5:03 pm
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