An introduction to data collection across digital channels
Econsultancy TeamGetting the foundations of measurement right across channels including email, social and search is essential to ensure the most accurate analysis.
Getting the foundations of measurement right across channels including email, social and search is essential to ensure the most accurate analysis.
As exclusive Marketing Week data reveals one in 10 marketers have been let go over the past 12 months, many in the industry are shaking off the stigma of redundancy and proving they can thrive amid the career carnage of Covid.
The 2021 Marketing Week Career and Salary Survey reveals the toll the pandemic has taken on marketers’ careers, exposing the impact of the crisis on team structures and wider business culture.
A year on from deciding to retire the RBS brand and reposition as the NatWest Group, the bank says it is progressing with its purpose-led strategy despite the strain of Covid-19.
In this exclusive extract from his new book, Go Luck Yourself, Lucky Generals founder Andy Nairn explores the role of luck in building a brand and how a mathematician might approach marketing’s four Ps.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Unilever’s long-term strategy to the partnership between Walkers and KFC, it’s been a busy week. I’m stepping in for Russell this week, so here’s my take.
In her first major interview since taking on the top marketing job at Unilever, Conny Braams says the addition of digital to the CMO title has enabled her to accelerate the end-to-end digitalisation of the FMCG giant.
Consumer confidence in February shows some signs of progress as the vaccine rollout continues at pace, although genuine recovery remains a long way away.
The ‘labour illusion’ means consumers perceive good products more favourably when they’re aware of the effort put in – but it also makes bad products look worse.
There’s no influence like a customer’s, as AT&T found when nonagenarian Aaron Epstein placed an ad in the Wall Street Journal criticising its service.
SAP global CMO, Alicia Tillman, sets out her vision for the future of B2B marketing.
Poised to bring its Star general entertainment brand to the UK, Disney is readying a suite of original content to satisfy its growing 95 million-strong subscriber base.
By getting rid of line management, cutting ‘head of department’ roles and making progression a twice-yearly goal, Jellyfish CEO Rob Pierre claims to have radically overhauled the corporate structures holding back talent retention.
In times of uncertainty, Unilever’s top marketer Conny Braams says brands must adapt to immediate changes without losing sight of their long-term strategy.
Leaders shouldn’t forget to maintain a personal bond with their teams over video calls, since remote working makes it more difficult to sense how they’re feeling, and keep them motivated and engaged.