• News
  • Insight
  • Reports
  • Jobs
  • Knowledge Bank
  • Festival of Marketing
  • Mini MBA
  • All sections
LoginAbout/BuySearchMenu
Secret Marketer
Opinion Uncategorized

Becoming CEO shouldn’t be a marketer’s ultimate career goal

Secret Marketer

It’s patronising to suggest marketing is just a doorway into more “grown up” or “serious” professions.

13 Mar 2023 6:02 am
Calendar
Analysis Uncategorized

Overrated skills and workplace equality: Your Marketing Week

Lucy Tesseras

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From social media being revealed as the most overrated skill to calls for workplace equality on International Women’s Day, it’s been a busy week. Here is my take.

Sponsor
Subscriber Exclusive Subscriber Exclusive
10 Mar 2023 4:00 pm
Influence
Analysis Uncategorized

One B2B brand on growing marketing from ‘subservient’ function to growth engine

Michaela Jefferson

By focusing first on improving the revenue “engine”, B2B marketing boss Rosie Guest raised marketing’s influence and secured investment to grow her team. Now she has plans to scale further.

Sponsor
Subscriber Exclusive Subscriber Exclusive
10 Mar 2023 6:30 am
idea
Opinion Uncategorized

The road to innovation is paved with abandoned products – don’t let yours be one of them

Dr Kirsten Victory

With so many new product launches failing to exist even just one year later, brands must ensure they have clear strategic intent when bringing new lines to market.

10 Mar 2023 6:18 am
Domino's Pizza
News Uncategorized

Domino’s hails improvement to value perception following marketing push

Michaela Jefferson

The pizza delivery chain says it also made “significant strides” in its digital transformation last year, with further investment earmarked for 2023.

9 Mar 2023 1:53 pm
News Uncategorized

Female marketing leaders on ’embracing equity’ beyond International Women’s Day

Niamh Carroll

Female leaders from the CX50 list compiled by Marketing Week in partnership with Zone and Cognizant Digital Experience share advice to their younger self and to the wider industry in the week of International Women’s Day.

9 Mar 2023 11:16 am
News Uncategorized

Why Boots is overhauling its loyalty scheme with its ‘biggest ever’ investment in price

Michaela Jefferson

Boots is rethinking its points system and introducing new discounts for its loyalty members, as CMO Pete Markey says its investment behind the Advantage Card scheme has thus far paid off.

Sponsor
Subscriber Exclusive Subscriber Exclusive
9 Mar 2023 8:01 am
social media analytics
News Uncategorized

Social media is the most overrated skill by businesses, marketers say

Molly Innes

Marketing Week’s 2023 Career and Salary Survey reveals the skills marketers believe their businesses overrate with social media, performance marketing and digital ranked highest.  

9 Mar 2023 6:50 am
News Uncategorized

Government reintroduces GDPR replacement bill with new reforms for marketers

Michaela Jefferson

The reformed bill has a number of implications for marketers, including further clarification around legitimate interest, changes to cookie consent exemptions, and a reduction in compliance paperwork.

8 Mar 2023 2:04 pm
HotelChocolat
News Uncategorized

Hotel Chocolat dials back ‘digital-led’ strategy to focus on store growth

Niamh Carroll

The retailer’s revenues decreased over the first half of its financial year, dropping to £129.79m compared to £142.9m the year prior. Profit dropped from £16.2m to £6.3m.

8 Mar 2023 1:19 pm
Analysis Uncategorized

Lessons for brands from the metaverse frontline

Marketing Week Partner

The latest instalment in our series examines what marketers can learn from brands seeing results in the metaverse.

Sponsored by Meta
News Uncategorized

Marketing Week Awards 2023 is open for entries

Marketing Week Reporters

Marketing Week’s annual celebration of effectiveness, creativity and innovation returns with new B2B categories and a jury of senior marketers.

8 Mar 2023 9:57 am
News Uncategorized

How brands are marking International Women’s Day 2023

Niamh Carroll

From Durex’s ‘orgasm gap’ stunt to Amazon’s efforts to support woman-owned small businesses, here’s how seven brands are engaging with International Women’s Day this year.

8 Mar 2023 8:00 am
Digital skills
Analysis Uncategorized

Is an ‘obsession’ with digital skills excluding talent from the workplace?

Charlotte Rogers

The pace of change within marketing often means those returning from a career break, in particular women returning from maternity leave, face a digital skills confidence gap, exacerbated by the behaviour of employers.

8 Mar 2023 6:08 am
1 Comment
Opinion Uncategorized

It’s not women that need fixing, it’s how the workplace treats parents

Grace Kite

Women’s career progress and salaries take a dive when they become mums, not because they become less good at their job but because policies around parental leave and childcare continue to be biased.

8 Mar 2023 6:06 am
1 2 3 4 5 6 7 8 … 5,849
  • Partner With Us
  • Contact
  • Cookies
  • FAQs
  • Jobs
  • Newsletter
  • Training from our Partners
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
Copyright © 2022 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
built by interconnect/it

Xeim Limited, Registered in England and Wales with number 05243851
Registered office at Floor 14, 10 York Road, London, SE1 7ND

Close search

Search anything and hit ‘Enter’

Close menu
  • Subscribe to Marketing Week
    • About Marketing Week
    • Subscription FAQs
  • Contact the team
  • Marketing Week Podcasts
  • Strategy
    • Agency Relationships
    • Brand Positioning
    • Brand Purpose
    • Brand Reputation
    • Consumer and Market Trends
    • Coronavirus Crisis and Marketing
    • Customer Experience
    • Design & Branding
    • Digital Transformation
    • Marketing Effectiveness
    • Market Research
    • Price Strategy
    • Product & Service Innovation
    • Targeting & Segmentation
  • Tactics
    • Advertising
    • Content Marketing
    • CRM and Loyalty
    • Data & Analytics
    • Digital
    • Direct Marketing
    • Influencer Marketing
    • Media Strategy
    • Programmatic Advertising
    • Social Media Marketing
    • Sponsorship & Experiential
  • Career Development
    • Marketing Leadership
    • Marketing Skills & Training
    • Team Structure
  • Brands
    • Adidas
    • Aldi
    • Amazon
    • Asda
    • Burger King
    • Cadbury
    • Coca-Cola
    • Diageo
    • Ikea
    • John Lewis & Partners
    • Marks & Spencer
    • Mastercard
    • McDonald’s
    • Nationwide
    • Nike
    • Procter & Gamble
    • Samsung
    • Starbucks
    • Tesco
    • Unilever
    • Volkswagen
  • Columnists
    • Mark Ritson
    • Helen Edwards
    • Tanya Joseph
    • Colin Lewis
    • Marketoonist
  • Advertising Queries
  • Training on offer
  • Our Events
  • TikTok – Partner Content Series
  • Festival of Marketing
  • Partner With Us
  • Contact
  • Cookies
  • FAQs
  • Jobs
  • Newsletter
  • Training from our Partners
  • Privacy
  • Website Terms and Conditions
  • Twitter
  • Linkedin
  • Facebook
  • Instagram