Premier Foods invests in price promotion as inflation begins to ease
Niamh CarrollThe Bisto-owner has committed to “sharpening” its promotional spend in the second half of its financial year, which it expects to drive increased sales volumes.
‘More brand-focused than ever before’: Princes on its pursuit of distinctiveness
Niamh CarrollFood business Princes embarked on a journey to ‘dial up’ the focus on its brands, which include Princes seafood and Napolina, in order to drive distinctiveness and win market share.
Marketing Week reveals our inaugural list of Future Marketing Leaders
Marketing Week ReportersJoin us in welcoming the industry leaders of tomorrow, as part of a new project sponsored by Digitas.
Our Future Marketing Leaders show the industry is in safe hands
Russell ParsonsMarketing Week editor-in-chief Russell Parsons explains how we selected our new list of the industry leaders of tomorrow, sponsored by Digitas.
Nike appoints new CMO amidst leadership shake-up
Josh StephensonNicole Hubbard Graham returns to the business as CMO after departing in 2021.
How consistency helped Bumble diversify
Chris SutcliffeBumble’s VP EMEA and APAC marketing Naomi Walkland explains how the female-first dating app kept the brand focused on its core proposition even as it diversified into new products and territories.
Why one healthcare company is looking to the lifestyle category to grow its brands
Josh StephensonSanofi Consumer Healthcare’s top marketer embarked upon what he dubbed the Crazy Elevate Creativity scheme in order to build brand love for its brands similar to that which Nike and Lego enjoy.
How Tesco reached 42 million people on TikTok
Marketing Week ReportersSome 3,000 entries were submitted via TikTok to become the voice of Tesco’s checkout, helping the supermarket deliver a 7% uplift in Clubcard use.
Back to the future? What’s next for the Body Shop brand
Niamh CarrollThe Body Shop has a strong brand and the best sustainability perceptions of any UK cosmetics brand, according to Brand Finance. Its new private equity owners should continue to build on this to drive growth going forward.
‘Every problem is a marketing problem’: Why marketers make great general managers
Chris SutcliffeSpeaking at the Marketing Society’s Global Conference, eBay UK’s GM Eve Williams and General Mills’ VP MD Ben Pearman explained why marketers often make the leap to GM better than managers of other functions within a business – and why that makes for healthier businesses.
Marketoonist on breaking through
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How Currys’ marketers made the case for brand building
Chris SutcliffeCurrys’ rebrand has reached its two-year anniversary, helping kickstart a marketing transition that has seen its marketers better able to make the case for brand investment.
How Aldi reached millions to achieve social media fame
Marketing Week ReportersFrom a spat with M&S over its Cuthbert cake to launching clothing on TikTok, Aldi notched up almost 2 billion impressions during its three-year social push.
Customer satisfaction, promotions, hybrid working: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Growing marketing influence and John Lewis’s Christmas ad: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From how one marketing team grew its influence in an unlikely category to John Lewis releasing its Christmas campaigns, it’s been a busy week. Here is my take.