Last year’s event saw 39 brands, agencies, media owners and marketing businesses raise £52,000. Participating brands included Britvic, Just Eat, Camelot, Channel 4, TUI, Direct Line Group, ITV and Google.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Data from YouGov’s BrandIndex reveals the improvements Greggs made in its value perception, consideration and purchase intent last year, as the business reports a 23% uplift in sales to £1.5bn.
Fashion brands have gone ‘all in’ on influencer engagement. But while ever-closer partnerships offer a highly effective way of reaching younger audiences, what happens when they miss the post on social media?
How did web3 technologies such as NFTs and the metaverse play out over the past year and how might they make an impact in the year to come?
Removing the famous Swiss mountain from its packaging won’t stop the chocolate brand building a desirable brand image in today’s globalised age.
We arm you with all the numbers you need to tackle the week ahead.
Following the twin blows of Brexit and Covid, care home provider Anchor set out to overhaul its employer brand in a bid to attract high quality talent.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
What are the consequences of a lack of age diversity in marketing teams on consumers and how can brands remedy the problem?
It’s sometimes easy to focus on the negatives, but there are many brands that should be heralded for their marketing prowess. Mark Ritson has selected 10.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the nation’s favourite ad of 2022 to the importance of ‘place’ in a marketer’s remit, it’s been a busy week. Here is my take.
A “comprehensive” advertising campaign is to follow later in the spring, as owner Britvic invests behind the brand to prevent loss of market share to private label competitors this year.
The video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.
As new channels emerge the opportunities for brands multiplies, but with control over place diminishing, what can marketers do to reclaim influence over this often forgotten P?