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News Uncategorized

Marketing industry’s charity ‘Sprintathon’ returns to raise money for cancer research

Michaela Jefferson

Last year’s event saw 39 brands, agencies, media owners and marketing businesses raise £52,000. Participating brands included Britvic, Just Eat, Camelot, Channel 4, TUI, Direct Line Group, ITV and Google.

7 Mar 2023 2:10 pm
Tom Fishburne
Cartoon Uncategorized

Marketoonist on marketing planning

Tom Fishburne

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

7 Mar 2023 2:06 pm
greggs
News Uncategorized

Greggs claims brand health at an ‘all-time high’

Lucy Tesseras

Data from YouGov’s BrandIndex reveals the improvements Greggs made in its value perception, consideration and purchase intent last year, as the business reports a 23% uplift in sales to £1.5bn.

7 Mar 2023 11:32 am
Analysis Uncategorized

Bottling the buzz: How to optimise influencer marketing spend through mobile messaging

Marketing Week Partner

Fashion brands have gone ‘all in’ on influencer engagement. But while ever-closer partnerships offer a highly effective way of reaching younger audiences, what happens when they miss the post on social media?

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Analysis Uncategorized

Beyond the hype: What next for NFTs and the metaverse?

Rebecca Sentance

How did web3 technologies such as NFTs and the metaverse play out over the past year and how might they make an impact in the year to come?

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7 Mar 2023 6:47 am
Opinion Uncategorized

Toblerone’s brand image won’t be hurt by losing the Matterhorn

Mark Ritson

Removing the famous Swiss mountain from its packaging won’t stop the chocolate brand building a desirable brand image in today’s globalised age.

6 Mar 2023 4:43 pm
Numbers
News Uncategorized

Market share, top UK ads, diversity: 5 interesting stats to start your week

Marketing Week Reporters

We arm you with all the numbers you need to tackle the week ahead.

6 Mar 2023 2:37 pm
Anchor MW Awards
Analysis Uncategorized

Why one business revamped its brand to turbocharge recruitment

Marketing Week Reporters

Following the twin blows of Brexit and Covid, care home provider Anchor set out to overhaul its employer brand in a bid to attract high quality talent.

marketing news
News Uncategorized

Morrisons, Guinness, alcohol ad bans: Everything that matters this morning

Marketing Week Reporters

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

Team structures
Analysis Uncategorized

What is the impact of marketing’s age diversity ‘blind spot’?

Molly Innes

What are the consequences of a lack of age diversity in marketing teams on consumers and how can brands remedy the problem?

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6 Mar 2023 6:55 am
Smashed glass
Analysis Uncategorized

The 10 brands Ritson thinks are ‘smashing it’

Marketing Week Reporters

It’s sometimes easy to focus on the negatives, but there are many brands that should be heralded for their marketing prowess. Mark Ritson has selected 10.

6 Mar 2023 6:45 am
Calendar
News Uncategorized

Customer focus and place: Your Marketing Week

Russell Parsons

At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the nation’s favourite ad of 2022 to the importance of ‘place’ in a marketer’s remit, it’s been a busy week. Here is my take.

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3 Mar 2023 4:30 pm
News Uncategorized

Robinsons unveils first major rebrand in a decade to kick off fresh marketing push

Michaela Jefferson

A “comprehensive” advertising campaign is to follow later in the spring, as owner Britvic invests behind the brand to prevent loss of market share to private label competitors this year.

3 Mar 2023 3:38 pm
Riot Games MW Awards
Analysis Uncategorized

How Riot Games topped the Netflix charts by bringing fantasy into reality

Marketing Week Reporters

The video game developer needed to go beyond a simple stunt to engage League of Legends fans with the launch of its new animated Netflix series.

Analysis Uncategorized

What marketers are doing to ensure ‘place’ is part of their remit

Matthew Valentine

As new channels emerge the opportunities for brands multiplies, but with control over place diminishing, what can marketers do to reclaim influence over this often forgotten P?

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3 Mar 2023 7:00 am
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