BBC Studios appoints former Allplants CMO as SVP marketing
Grace GollaschShelley Macintyre will be responsible for “driving marketing performance and maximising growth” for BBC Studios’ portfolio of consumer brands, including Bluey and Doctor Who.
Shelley Macintyre will be responsible for “driving marketing performance and maximising growth” for BBC Studios’ portfolio of consumer brands, including Bluey and Doctor Who.
Coca-Cola is a brand that stays “grounded” in its values, and does not compromise simply because a “trend” comes along, says global vice-president for creative strategy and content, Islam ElDessouky.
The fintech brand has experienced rapid growth in recent years, much of which can be attributed to its increased focus on marketing.
We arm you with all the numbers you need to tackle the week ahead.
Taylors of Harrogate strategy and innovation director Dom Dwight shares how an NPD mistake led the company to evolve its entire approach to innovation.
The entertainment giant launched its first enterprise-wide brand campaign to promote its cross-category offers at a time when household budgets are “squeezed”.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From changes to accounting meaning brands could be recorded as assets to marketers needing to remind themselves of the role they play, it’s been a busy week. Here is my take.
Joining education platform Udemy as CMO a year ago with a goal to drive brand awareness, Genefa Murphy convinced the business to explore sports partnerships.
Consumers are paying attention to colour again as part of a wider trend towards personalisation that will eventually encompass all stages of the customer journey.
What are the consequences for the industry – and marketers’ career ambitions – of failing to measure ROI?
TikTok’s global marketing boss says marketing continues to be a “focal point” for business success and highlights how to approach the C-suite.
Younger generations would like to see greater representation in advertising, along with more accessible creative.
The food and drinks giant will be increasing its investment in its categories showing good growth, such as healthy snacks and functional drinks.
As GenAI grows, brands’ visibility and associations in the data sets of large language models will be key – if marketers can link them to market share.
The owner of travel brands Jet2.com and Jet2Holidays.com attributes brand, scale and customer service for market share gains and ‘strong’ return-on-equity.