Hairbrain’ notion of baldness
Marketing WeekA recent study claims hairy men are more intelligent. As hirsute bodies tend to sport shiny pates, why are toupees so popular?
A recent study claims hairy men are more intelligent. As hirsute bodies tend to sport shiny pates, why are toupees so popular?
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A new singles magazine that claims to avoid relationship sagas and instead promote an independent attitude is to be launched this autumn. The first issue of Mono, from Lindforth Publishing, will launch on September 26 as a glossy A4. It will offer its readership information such as how to get a private pilot’s licence and […]
The number of cross-Channel ferry crossings is likely to be slashed and price promotions axed, following a decision by Ian Lang, President of the Board of Trade, to remove curbs on how ferry companies may collaborate. P&O European Ferries, Stena Line and Hoverspeed have been lobbying the Government to remove restrictions which prevent them from […]
Sport First, the UK’s first national daily sports broadsheet, may have a far better chance of success than recent specialist newspapers
Whitbread has finally made a decision on the advertising for Labatt’s lager brands, which it acquired in March. The account, claimed to be worth about 4m, has been handled by Walsh Trott Chick Smith since March but now moves to Whitbread roster agency, Lowe Howard-Spink. LH-S already handles Whitbread brands Stella Artois, Heineken, and Boston […]
When The Guardian beat its rivals to buy The Observer, it could not foresee the burden it would place on the industry, itself included, says Torin Douglas. Torin Douglas is BBC Radio’s media correspondent
Grand Metropolitan has appointed Lowe Howard-Spink to handle the 3m UK launch of a range of children’s snacks under the Pillsbury name. LH-S, which already handles GrandMet’s Smirnoff vodka, beat Ogilvy & Mather to the creative and media buying account for the brand, Toaster Pocket. Leo Burnett, which handles Pillsbury’s Jus-Rol pastry range, was unable […]
Cellnet has reignited the bitter war of words between the mobile phone operators by making a fresh complaint to the Advertising Standards Authority over comparative advertising. The complaint was lodged on July 3, before last week’s High Court decision threw out a complaint from Vodafone that rival Orange had made misleading and malicious comparative claims […]
The Internet, to borrow a phrase from Alice in Wonderland, just gets curiouser and curiouser. The Diary was bewildered to discover that Buckinghamshire County Council is about to put Milton Keynes public transport timetable on the World Wide Web. To quote from the press release that landed on the Diary’s desk, the move will “allow […]
Comic capers are the new look for Camel – and could be its last chance to influence smokers ahead of a total ban on tobacco ads.
The fight for last London FM licence for the foreseeable future has attracted some fierce competition. And with both big and small stations battling it out, the Radio Authority has a tough decision to make.
Liberty, the top London store, has hired agency Bean Andrews Norways Cramphorn to handle its advertising account. The move comes two weeks after it confirmed it had dropped Dampier Communications. It is unclear what BANC’s brief is for Liberty, but the retailer is under considerable pressure following a drop in profits. Recently it was forced […]
Burton Menswear’s marketing director leaves in wake of senior departures from Burton Group
The Portman Group, the drinks industry organisation, is to set up a taskforce to study ways of combating under-age drinking. It will oversee the launch of between six and eight pilot schemes in different parts of the country this autumn to work with schools and youth clubs to find ways of stamping out the problem. […]