Burger King roadside test spells end for Little Chef

Marketing Week

Granada and Burger King have signed an agreement to test replacing Little Chef roadside restaurants with Burger King outlets, first revealed in Marketing Week (MW January 5). Its initial plans involve eight roadside units, four of which will be converted from Little Chef to Burger King restaurants. The other four will be co-branded units with […]

ITV ‘stretching ad break rules’

Marketing Week

The Incorporated Society of British Advertisers has hit out at ITV over its hypocritical stance on advertising breaks. It claims that ITV is stretching Independent Television Commission rules. At an ISBA conference last week, the head of the group’s broadcast action group, John Blakemore, claimed ITV to a “significant degree” is already transmitting nine minutes […]

Argos unveils staff incentive scheme

Marketing Week

Argos Business Solutions, formerly Argos Premier Incentives, has launched an Argos Incentive Database (ID) designed to free company managers from the administrative headaches of implementing a staff reward scheme. ID works by recording participants’ performance and corresponding rewards onto a central data system. Staff members earn points by fulfilling elements of individual programmes which accumulate […]

TRIGGER HAPPY

Marketing Week

The vast majority of employees feel insecure in their jobs and cite employers’ complacency as a real problem. But finding the right motivational technique can greatly improve performance.

Shot in the foot was successful

Marketing Week

Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro

Lowe drops Brompton in Interfocus takeover deal

Marketing Week

The Lowe Group is dropping the name of its sales promotion arm, The Brompton Agency, after buying a majority stake in Interfocus, the high-profile through-the-line agency. The newly merged agency will retain the Interfocus name. Interfocus founders Sandy Scott and Matthew Hooper will keep their positions as chairman and managing director. The agency is to […]

P&G eyes up Warner otc

Marketing Week

Procter & Gamble is understood to be planning a bid for over-the-counter (otc) pharmaceuticals company Warner Lambert, whose brands include Benylin, Calpol, Sudafed and Actifed.

FEW BENEFITS ON THE CARDS

Marketing Week

Loyalty schemes have now become an essential ‘me-too’ marketing tool, with everyone from Tesco and Sainsbury’s to British Gas viewing them as the best way to keep customers faithful. But most companies fail to recognise that the costs involved

Airtours sparks price war over 97 holidays

Marketing Week

Airtours marketing director Richard Carrick has fired the first shot in a price war for next year’s holidays. The move comes as Airtours, which owns the Going Places chain of travel agents, breaks ranks with other operators to launch its brochures for summer 1997 holidays tomorrow (Thursday), two months early. Holidays for this summer are […]

Marketing to an ethnic minority

Marketing Week

Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro

33 Export Lager lifts loyalty with promotion

Marketing Week

Food Brands Group is to launch a music-based, off-trade promotion for 33 Export Lager to roll out through major retail outlets, including Sainsbury’s, Safeway, Tesco and Thresher later this month. The campaign, intended to increase existing customer loyalty while encouraging brand switching and trial, includes an on-pack instant win offer of a compilation CD. The […]

INTERNET WATCH

Marketing Week

It is almost impossible to gauge the audience for an Internet site but counting methods are emerging to address advertisers’ need for accountability. Frank Harrison is media information systems director at Zenith Worldwide