UK brand owners could drop the use of money-off vouchers and cash-back promotions after failing to have VAT removed from such schemes. Brand owners who give consumers promotional money-off for their goods have to pay VAT on the sale price of the goods, rather than on the discounted price. In a test case brought by […]
Mobile phone company picks new marketing chief in switch from pricing to brand-building strategy
The McWilliams Partnership has won the 5m launch for Skynet, a car protection device that uses satellite technology. The account will include the corporate identity of the new company, packaging, direct mail, sales promotion and advertising. The launch campaign will break at the end of this month and include radio, national press and satellite TV […]
It may be legal, decent, honest and truthful – but is it wise? The decision of a junior education minister to endorse advertising within school premises (albeit later qualified) is pregnant with significance. Not least because it may throw the steady advance of marketing to schools into reverse. Strictly speaking, Mrs Gillan’s pronouncement marks nothing […]
Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro
Seagram UK is understood to be slashing marketing spend on some of its top spirits brands in an effort to increase its yearly profits of 14m by 15 per cent. The chief executive of Canadian parent The Seagram Company, Edgar Bronfman Jr, is understood to have told the UK company to bring in “double digit” […]
Sooner or later, someone in the world of marketing is going to be asked to launch and promote the world’s first memory pill. Should it be you, dear reader, hold back, for you will be at the brink of a great mischief. Eric Kandel, the Dr Frankenstein whose monster is in the making, shakes his […]
Seagram UK is understood to be slashing marketing spend on some of its top spirits brands in an effort to increase its yearly profits of 14m by 15 per cent. The chief executive of Canadian parent The Seagram Company, Edgar Bronfman Jr, is understood to have told the UK company to bring in “double digit” […]
Upmarket pen company AT Cross has approached a number of advertising agencies about running a press campaign across Europe, the Middle East and Africa. AT Cross’ plans are still under wraps, as is the budget, although the process is being handled by its Paris office. The company’s agency of record for the UK is Travis […]
Glenryck Pilchards has ended its 12-month search for an agency by appointing McCann-Erickson to its estimated 3m account. The South African company shortlisted McCann-Erickson and M&C Saatchi last August. The then SP Lintas agency resigned the account because of potential conflict with its Birds Eye business after only four months. The decision on selecting an […]
RJ Reynolds International is launching an estimated 40m pan-European push through McCann-Erickson for its Camel cigarette brand. The push will run in more than seven countries. An amended version will be used in the UK where tighter restrictions exist and where Camel holds less than one per cent share. The new work is a departure […]
Shampoo maker Wella has appointed Heather Cooper as head of its marketing department. She takes the title of marketing group manager and will oversee the marketing of all the company’s shampoos, conditioners, and colouring and styling products. Cooper takes over from Marian Conn, who held the post for a year and has now moved to […]
Lowe Howard-Spink is to form a global media buying operation with its Interpublic sister agencies, Western International Media and Initiative Media. The new operation, which was revealed during the centralisation pitches for Lloyds Bank/TSB this week, is provisionally called Western Media Europe. Ironically it follows the end of negotiations with the CIA Group, one of […]
A total of 25 applications were made for the new London FM radio franchise yesterday (Tuesday). Front runners for the franchise are Xfm – the three-time applicant which has the backing of promoter Harvey Goldsmith and Luxembourg media giant CLT – and Festival Radio, which is backed by EMAP and Time Out. Both applicants are […]
Mars-owned Pedigree Petfoods is reformulating its struggling flagship Whiskas catfood with the aim of making its petfood flavours appear tempting to human tastebuds. Industry insiders say the cans of Supermeat, Fine Cuts and Select Cuts will appear later this year with updated flavours which will sound more appetising to shoppers, if not their cats. The […]