Granada and Burger King have signed an agreement to test replacing Little Chef roadside restaurants with Burger King outlets, first revealed in Marketing Week (MW January 5). Its initial plans involve eight roadside units, four of which will be converted from Little Chef to Burger King restaurants. The other four will be co-branded units with […]
Supermarket multiple seeks advice from household goods giant in major U-turn on own-label strategy
Simons Palmer Clemmow Johnson is setting up a separate division, to get publicity for clients such as Nike and Sony PlayStation. Chairman Paul Simons says: “One of the ideas we are trying to get established is the Marketing Multiplier, which will magnify the effect of advertising. We are looking at how we can get campaigns […]
Rimmel’s former marketing director, Ann Hunter, has returned to Unilever, as Unipath head of marketing. Hunter will join Unilever’s over-the-counter (otc) pharmaceuticals division as European vice-president of business development. She will be in charge of marketing and new product development (npd). Hubert Lapont will continue in the position of marketing director. He replaced Steph Senior […]
Manor Bakeries, maker of Mr Kipling cakes, is axing its low-fat cake range sold under the Weight Watchers from Heinz label, ten months after launch. The decision follows disappointing sales and comes only weeks after other low-fat cakes from McVitie’s and Entenmann’s entered the market. A trade source says: “To provide a product which has […]
Rimmel’s former marketing director, Ann Hunter, has returned to Unilever, as Unipath head of marketing. Hunter will join Unilever’s over-the-counter (otc) pharmaceuticals division as European vice-president of business development. She will be in charge of marketing and new product development (npd). Hubert Lapont will continue in the position of marketing director. He replaced Steph Senior […]
Dillons, the bookshop chain owned by Thorn EMI, has appointed former Littlewoods Stores marketing director Findlay Caldwell as its new marketing director. Caldwell, who has also previously been marketing services director at Boots the Chemist, joins next week. He quit Littlewoods in March after he was moved out of the marketing director post into a […]
The Observer has confirmed that it is dropping its listings section Preview – as revealed in Marketing Week (May 24) – to fund an autumn promotional and advertising campaign, and new star journalists, for the Observer’s Life magazine. A rolling redesign of the newspaper begins this Sunday when the masthead changes from red to black […]
Bass Taverns staked heavy investment in its pubs for Euro 96, forking out hundreds of thousands of pounds to install giant TV screens and video projectors. Unfortunately for the pub-goers at one hostelry in South London, all the excitement of England against Germany got the better of the expensive equipment. Some 50 drinkers were standing […]
Supermarkets recognise the influence children can have on parental purchases and are attempting to attract families. Colin Lenaghan is client services executive at Harris International Shopping & Promotion Intelligence
Winner of round one in our Spot the Sponsor competition is Mrs A Reid of the Jenks Group, High Wycombe. She wins a champagne day out at York Races. The answer was Stella Artois (Whitbread). Round two: Test Drives (Pulls and Cuts) where you find a flower under a spanner. Name the title sponsor of […]
Companies are regularly breaking ad rules to win short-term market advantage. Chris Parkinson guides us through the legalities. Chris Parkinson is a partner in advertising compliance at solicitor firm Hammond Suddards
Tobacco giant Philip Morris, owner of the world’s most valuable brand Marlboro, is launching Marlboro Medium cigarettes in the UK this month. The move follows the success of Marlboro Lights, introduced in October 1986, and is understood to be part of the overall Marlboro strategy of selling the Standard, Medium and Light brands in all […]
Dixons Store Group has appointed former Iceland group marketing controller Derek Lloyd as marketing director of its computer superstore, PC World. Lloyd joined the company this week, taking over from Trevor Bish-Jones who took up the marketing director role at Dixons earlier this year. Lloyd left Iceland last week. He has held a variety of […]
The Body Shop is talking with petrol retailer Jet about opening franchises of its stores in the chain’s forecourt shops. Mike Stannard, Jet’s marketing manager, says the company is talking to the Body Shop and dry cleaning chain Sketchley about opening franchises in the new format petrol stations. A Body Shop spokesman says Jet has […]