Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw0001

Males may dominate the workplace but their war-like tactics are not the most effective for coaxing customers or peers. Melanie Rhodes explains how a little female nous can go a long way in business. Melanie Rhodes was until recently head of ad

Schweppes’s latest poster cam-paign breaks today (Wednesday) and will run in London for two weeks. The four-sheet advertisements, created by BMP DDB for Schweppes lemonade, mock the recent rush of alcopop products – combinations of soft drinks with alcohol – launched by all the major drinks companies.

By the time Euro 96 reached half time, Vauxhall – one of the 11 official sponsors – was already claiming a 3-0 lead. The reason for the car maker’s euphoria was a string of penalty decisions at Wembley – one for Switzerland, Gary McAllister’s unsuccessful effort against England and then Alan Shearer’s conversion against the […]

Bristol Myers Squibb has appointed Margaret Wolhuter as the new marketing director for its Mum anti-perspirant brand. Wolhuter will be responsible for marketing Mum in Europe, the Middle East and Africa. She will also handle new product development for skincare, a sector in which Bristol Myers is believed to be interested. Prior to the appointment, […]

Coca-Cola has given its latest UK advertising for Diet Coke to Publicis. The ad is a one-off to flag Diet Coke’s sponsorship of Wimbledon.

Asda’s Archie Norman has increased this year’s pre-tax profits by an anticipated 20 per cent to 300m. In his fight against high fixed prices on non-foods, he would have us believe he is a people’s champion. But he could be alienating suppliers

…Poor old Sainsbury’s. Even when it gets round to launching its own loyalty card, rival Tesco gets all the credit. The launch of Sainsbury’s Reward Card last week was an excuse for every media pundit in the land to throw back at chairman David Sainsbury the comments he made when Tesco launched its Clubcard loyalty […]

Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw0001

Here!, Gruner & Jahr’s new gossip magazine, sold 950,000 copies in its first week, according to a competitor’s audit.

Males may dominate the workplace but their war-like tactics are not the most effective for coaxing customers or peers. Melanie Rhodes explains how a little female nous can go a long way in business. Melanie Rhodes was until recently head of ad

This week the future creaked into sight on the Internet. Improbably, it featured both Microsoft and Vogue. One is a confirmed Net evangelist; the other could scarcely be less wired in its demeanour. Microsoft launched a Webzine for non-nerds, called Slate. It created quite a stir. Not because the concept is new (it isn’t), but […]

A storm is brewing in the cross-Channel ferry market after Stena Line, the second biggest operator, misled customers to win bookings. Stena told passengers on the Dover-Calais route, the busiest on the Channel, that they would be travelling on the company’s super ferry, the 65m HSS. The HSS is the Stena fleet flagship and the […]

The Guardian is joining the newspaper rush to cash in on a summer of sport with a new tabloid section launching this Friday. The 24-page magazine, called Sport 96, will run every Friday until the Olympics finish. This is in addition to a new eight-page pull-out sports section that began in The Guardian this Monday, […]

Household goods company Jeyes has appointed Cowan Kemsley Taylor to handle its 3m advertising account after a five-way pitch. Bartle Bogle Hegarty arm Motive has secured the media buying. CKT will initially work on Parozone bleach and Bloo toilet freshner but other brands that may also be promoted including Jeyes Baby Wet Ones, Jeyes Fluid […]