Supermarket to follow Tesco into banking with Midland link-up as police fears grow over fraud

Apple is launching a series of ad campaigns which tie in with cinema films in an attempt to rejuvenate its brand image. The company, which pioneered the desktop computer, will launch a 30-second ad on the back of the Tom Cruise movie Mission Impossible, to be released on July 5. The film features the Apple […]

DRTV advertisers’ negotiating power has led to an uneasy relationship with media owners. But attitudes are changing.

A new report exposes Americans as habitual liars. Is it their fear of giving offence that keeps them from the truth?

Sceptics find Website ads are not all they’re cracked up to be, but Nick Higham is sure of their value as a medium with a significant future. Nick Higham is BBC TV’s media correspondent

Channel 5 has started to unveil its programming schedules to advertising agencies and has revealed that it plans to mimic the Rupert Murdoch-owned Fox Network in the US. The company has been presenting to agencies and has revealed that it will screen Fox-made programmes such as Beverley Hills 90210, Melrose Place and a new sci-fi […]

London News Radio’s new owners are relaunching the ailing station under the old LBC name, in an attempt to boost its listener base and cash in on the buoyant ad climate.

London’s Trocadero centre, soon to be relaunched as Europe’s largest indoor entertainment complex, is looking for a sponsor. The multimillion pound deal is part of a series of sponsorship partnerships which the company is aiming to create. “We have been in talks with a number of companies and have put the naming rights to the […]

The new financial services joint venture company created by British Gas and the Chicago-based HFC Bank is to be called Golden Eagle. The plans for Golden Eagle were first revealed in Marketing Week (April 19). It will offer a range of financial services products including a credit card, personal loans, Peps and savings products to […]

As is so often the case when your columnist George Pitcher strays from business into politics his analysis is underpinned by the sort of chinless corporatism that characterises the policies of certain sections of the UK business community. This was illustrated when he attacked the Government’s policy of fighting for Britain’s interests in Europe, “Major […]

The Meat & Livestock Commission’s latest response to the ‘mad cow’ crisis is a series of poster ads to be followed by a TV campaign from its agency BMP DDB.

Technological advances mean the portable office is now a reality. Martin Croft considers the benefits.

Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro

A marketing reshuffle spurred HMV to look at its ad strategy so, in November 1995, it decided to call pitches for both its media and creative business. Case history by Paul McCann