Eurostar will split the TV screen during the whole of a commercial break, in the first campaign of its kind linking other advertisers in a joint promotion. The move is the first instance of Eurostar tying up with other brands, an initiative promised after its takeover by London & Continental Railways earlier this year. The […]
Until recently, most economists were firm believers in the theory of diminishing returns. But the evidence coming from everyday business is that companies should instead be looking towards increasing their returns in order to defeat their comp
Strategic partnership between two of Britain’s leading brand names opens way for major initiatives
It may seem difficult to arrange a corporate event on the other side of the world but, as David Benady reports, Australia is ready, willing and able to cater for every possible requirement of the luxury conference organiser
CIA Group chairman Chris Ingram, and Richard Humphreys, partner in Adcom, which owns US agency NW Ayer, are funding an Internet broad-casting service launching in July. The partners have already invested 1m in the secret project, known as Channel 11, which has 200 staff and will begin broadcasting on July 1. It will be run […]
Modern man’s unhappiness simply reveals what we have always known – that a man’s lot is to be perpetually dissatisfied
Archie Norman is a man in a hurry. Not, as some unkind critics would have it, to secure a safe parliamentary seat, but to achieve lasting results for the supermarket chain which he heads. His encounter with the book trade was a bruising but well-judged piece of brinkmanship. His assault on the more powerful pharmaceutical […]
Many UK companies are nervous about ethnic marketing, fearing they will be accused of racism. As a result they have often excluded or stereotyped ethnic minorities. But, as Alicia Clegg reports, things are changing
Mirror Group has appointed consultant Michelle Benato to the position of promotions manager for The Independent, with control over the titles’ advertising, agencies and brand development. Benato, who was working as a consultant to The Independent’s promotions department, replaces Philip Boden who joined the title in January. Boden is leaving the newspaper industry; the paper […]
Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro
The Meetings & Incentive Travel Show 96 is expecting more than 300 exhibitors this year, making it the biggest event so far.
Kodak has started a pan-European review of its 30m media buying. J Walter Thompson and Ogilvy & Mather’s The Network are pitching for the business, although there is speculation that another agency may be shortlisted.
The Dixons Store Group is pulling its 11m PC World and The Link business from D’Arcy Masius Benton & Bowles. The country’s biggest electrical retailer will shift its business to M&C Saatchi, which already handles its Dixons and Currys accounts. DMB&B and Dixons agreed a statement disclosing that the split comes after “disagreements on working […]
Young & Rubicam has picked up $25m (16m) of business from a global realignment of the Canderel and Nutrasweet brands, with Mellors Reay & Partners losing out in the UK.
New York ad agencies have been approached by representatives of the Duchess of York in an initiative that could see the scandal-hit Fergie star in her first advertisement. The approaches are understood to have been made by the Next Model Agency, which signed the Duchess last month in a deal potentially worth 1m over the […]