New Solutions recently built up a cluster analysis for one client, mail order film processing company Nashua, which owns the Truprint and York brands. Strong competition from new mini-labs was forcing Nashua to adopt aggressive price discounting, not a viable long-term strategic option. New Solutions carried out a detailed breakdown of the film processing market, […]

Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro

Inspirations Holidays, the package holiday group, has restructured its operation and appointed Francis Torrilla to the new post of marketing director. Torrilla joined Inspirations at the start of the year as a product director for its Spanish region. Prior to that, he worked first for Owners Abroad (now First Choice) and Airtours. Over the past […]

The children of Bob Geldof and Paula Yates – that’s Fifi Trixibelle, Peaches and Pixie – had better take care. They could find themselves swamped by direct mail shots. Precision marketers Equifax Europe have developed a database of first names to “determine the likely purchasing behaviour of individuals for direct marketing purposes”. The company has […]

Exhibitions can offer more than simply a visible presence in the market. Design must accommodate stand flexibility and the exhibition should be complemented by PR and speeches to maximise effect.

The London Tourist Board’s (LTB) head of marketing, Catriona Campbell, has been made redundant with two other senior staff following a restructure. Campbell, head of finance Fran-cesca Mahoney and head of visitor services Sue Johnson have been axed because of a new structure introduced by managing director Paul Hopper, who joined in April from Legal […]

Killing off a successful advertising campaign is a risky business. But you can’t keep a good idea down and many companies are tempted to resurrect the original concept, giving it an up-to-date feel.

Two years ago, Saatchi & Saatchi put together a hypothetical ad for the Commission for Racial Equality, the gist of which was, “according to advertisers, black people don’t eat, sleep, drink, shave, read, drive or do anything at all”.

Boots’ decision to buy out WH Smith and take control of Do It All does not augur well for DIY. As top players, like Homebase and B&Q, struggle to hold profits, significant market growth in the future looks unlikely.

The Whitbread Beer Company has assigned roster agency Lowe Howard-Spink to launch the new brand Boston Beer from Samuel Adams. It is understood the agency won the 3m account without a pitch as Whitbread usually assigns new brands to one of its roster agencies, which include Bartle Bogle Hegarty. The introduction of the beer into […]

Languishing at number ten in the market,

Eurostar will split the TV screen during the whole of a commercial break, in the first campaign of its kind linking other advertisers in a joint promotion. The move is the first instance of Eurostar tying up with other brands, an initiative promised after its takeover by London & Continental Railways earlier this year. The […]

Until recently, most economists were firm believers in the theory of diminishing returns. But the evidence coming from everyday business is that companies should instead be looking towards increasing their returns in order to defeat their comp

New Solutions recently built up a cluster analysis for one client, mail order film processing company Nashua, which owns the Truprint and York brands. Strong competition from new mini-labs was forcing Nashua to adopt aggressive price discounting, not a viable long-term strategic option. New Solutions carried out a detailed breakdown of the film processing market, […]