As the battle between the supermarket multiples escalates, George Pitcher considers the opportunities for a newly floated Somerfield. George Pitcher is joint managing director of media consultancy Luther Pendragon
The BBC’s success in keeping Premier League highlights until the end of the century has ensured the launch of its new Match of the Day magazine in September. The new magazine will finally be given the go-ahead this week after the eponymous sports programme’s future was secured by the BBC’s highlights deal with the Premier […]
The New Covent Garden Soup Company is dropping Bartle Bogle Hegarty and taking its advertising in-house as part of a move to expand its direct marketing activity. Marketing manager Kate Raison says the company plans to increase its marketing spend from 500,000 to 1.2m for the next year – switching most of its budget below […]
Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro
In the competitive packaged goods industries the best growth route is to retain and increase customer loyalty. Lynn Driver investigates. Lynn Driver is manager of the consumer services team at AC Nielsen
News round-up gives readers an at-a-glance overview of this month’s conference and exhibition news.
Remember our “Spot the Race” competition last year? We sent five winners, with partners, for a champagne day-out at York racecourse. The overall winner – the Bottle Green Company – took staff to York’s October meeting, where they were fêted with a private box and champagne reception. Well, we’re doing it again, but with one […]
Research into the DIY market reveals a sector dominated by one player, with a single group of consumers – ‘heavy spenders’ – accounting for the lion’s share of expenditure. It is a market where product range, customer service and pricing all p
Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro
New Solutions recently built up a cluster analysis for one client, mail order film processing company Nashua, which owns the Truprint and York brands. Strong competition from new mini-labs was forcing Nashua to adopt aggressive price discounting, not a viable long-term strategic option. New Solutions carried out a detailed breakdown of the film processing market, […]
Our Web site address on the Internet is: http://www.marketing-week.co.uk/mw000Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cro
Inspirations Holidays, the package holiday group, has restructured its operation and appointed Francis Torrilla to the new post of marketing director. Torrilla joined Inspirations at the start of the year as a product director for its Spanish region. Prior to that, he worked first for Owners Abroad (now First Choice) and Airtours. Over the past […]
The children of Bob Geldof and Paula Yates – that’s Fifi Trixibelle, Peaches and Pixie – had better take care. They could find themselves swamped by direct mail shots. Precision marketers Equifax Europe have developed a database of first names to “determine the likely purchasing behaviour of individuals for direct marketing purposes”. The company has […]
Exhibitions can offer more than simply a visible presence in the market. Design must accommodate stand flexibility and the exhibition should be complemented by PR and speeches to maximise effect.
The London Tourist Board’s (LTB) head of marketing, Catriona Campbell, has been made redundant with two other senior staff following a restructure. Campbell, head of finance Fran-cesca Mahoney and head of visitor services Sue Johnson have been axed because of a new structure introduced by managing director Paul Hopper, who joined in April from Legal […]